Koala presents a fun dose of reality in its campaign that shows how its sofa beds can get Aussies out of just about any jam they find themselves in. The campaign was created in-house and its three 15-second TVCs were enlivened by the comedic flair of director, Armand De Saint~Salvy. Each spot eatures a relatable moment delivered with warming humour.
The full When Life Unfolds campaign includes TVCs, radio, out-of-home, digital and social, and reminds Aussies that when life throws you a few surprises, it’s always best to have a clever and comfortable sofa bed on hand.
Koala’s vice president of global brand strategy & creative, Bradley Firth, commented, “Sofa beds typically take forever to unfold and are horrible to sleep on, by pairing our whip-smart Koala creative team with Armand and Clockwork, we’ve been able to have a lot of fun exploring tricky situations where the Koala sofa bed range offers the perfect antidote.”
Koala’s vice president of marketing, Mark Khademi, added, “Koala’s proud to boast the #1 rated Sofa Bed in the country and it’s no wonder why – the clever design looks incredible, folds out in seconds and features all the trademark comfort customers know and love Koala for.”
Credits:
Client & Creative: Koala
Chief Commercial Officer: Rory Costello
VP Global Brand Strategy & Creative: Bradley Firth
VP Marketing Australia: Mark Khademi
Integrated Producer: Nikki Jones
Creative Director: Taylor Thornton
Senior Creative: Matt Koo
Senior Brand Designer: Elana Robson
Creative: Drew Dunbar
Senior Marketing Manager: Miles Thomas
Director of Organic Marketing: Kinga Papp
Social Media Manager: Laura Haddock
Performance Marketing Manager: Jules McKie
Media Director: Sally Phelps
Media Manager: Michaella Naicker
Production Company: Clockwork Films
Director: Armand De Saint~Salvy
Senior Producer: Alan Robinson
Executive Producer: Heath George & Damien Whitney
Production Manager: Steven Garrett
DOP: Liam Gilmour
Stylist (Art & Wardrobe): Janai Anselmi
Post Production: White Chocolate
Sound: Song Zu
