Colenso BBDO has been ranked #1 agency in the 2024 ONE Asia Creative Rankings, based on its Best of Show, 3 Best of Discipline and 4 Golds in the recent One Asia Awards for Adoptable. By Pedigree. Colenso’s work has also led to the campaign being #1 ranked work, Pedigree being the #1 ranked brand, New Zealand being the #1 ranked country, Nexus Studios being the #1 ranked production company, BBDO being the #1 ranked network and contributed to Omnicom being the #1 ranked holding company.
Highlights of the 2024 ONE Asia Creative Rankings are below. Click on the links to view the full rankings for each category. Rankings of agencies, brands and more within specific countries can be viewed by using dropdown menus.
Top 10 agencies in the region for 2024:
- 1. Colenso BBDO Auckland
- 2. Ogilvy Singapore
- 3. Cheil Hong Kong
- 4. Leo Burnett Taiwan Taipei
- 5. Leo Burnett India Mumbai
- 6. Dentsu Digital Tokyo (tie)
- 6. Platinum Tokyo (tie)
- 8. TBWA\Media Arts Lab Tokyo
- 9. CHEP Network Melbourne
- 10. Wolf BKK Bangkok
Top-ranked entrants by category are as follows:
- Independent Agency: Chao Toe Bangkok, Choojai and Friends Bangkok (tie)
- Agency Network: BBDO Worldwide
- Holding Company: Omnicom Group
- Brand-Side/In-house Agency: Our Lego Agency Shanghai
- Brand: Pedigree
- Non-Profit Client: Asuniwa/Think Name Project
- Production Company: Nexus Studios London
The single highest-ranked work was Adoptable. By PEDIGREE. for Mars by Colenso BBDO Auckland, working with Nexus Studios London.
The top-ranked countries in the region are:
- 1. New Zealand
- 2. Japan
- 3. Singapore
- 4. Thailand
- 5. India
The ONE Asia Creative Rankings is based on a point value system for winning work as follows: Gold 30 points, Silver 14, Bronze 6, Merit 2, Green Awards, Sustainable Development Goals Awards, and Best of Discipline 60 each, and Best of Show 90.
View the complete list of ONE Asia 2024 winners here.
ONE Asia winners are also included in The One Club’s Global Creative Rankings, to be announced in early January 2025. That comprehensive ranking combines points won at The One Show, ADC Annual Awards, Type Directors Club TDC awards, Art Directors Club of Europe (ADCE) Awards, and ONE Asia Creative Awards. Winners are ranked globally, regionally and by country.
