Melbourne indie, 2045, sells itself with the slogan, Big Ideas. Semi Automatic Execution. It has just proven that slogan with a carpe diem campaign for Four Seasons condoms. Ahead of the visit to Australia by King Frederik X and Queen Mary of Denmark, the partners offered a commemorative souvenir, a king-size cloak designed specifically for those of noble girth a witty campaign, The King is Coming,

The campaign is led by an irresistibly funny online commercial in the style of ‘90s royal commemorative collectibles and a series of absurd OOH posters.

Michael Porter, director of Four Seasons, stated, “Comfort and confidence come from the right fitting condom. With royalty visiting Australia, it felt like the perfect moment to celebrate kings of every kind.”

Tim Evans, managing director, 2045, said, “Comfort and confidence come from the right fitting condom. With royalty visiting Australia, it felt like the perfect moment to celebrate kings of every kind. Unfortunately, I don’t personally have need of this product, however our co-founder Nick Auditore assures me it’s his sheath of choice.”