Advertising has always said, “ideas can come from anywhere”. Well now, fully finished commercials can come from anywhere. Arya Sedighi is 24 years old and manages marketing and SEO for Pet Sky Online in Dubai. He also created a 4.30 minute AI action-adventure for the brand, completely alone – from A to Z. He handled the concept, story and screenplay, character and creature design, visual world, AI image and video creation, direction, editing, music and sound, and the final finished film. There was no agency or production crew behind it.
The commercial, Into The Wild, was made for Pet Sky with the brief to do something different. “My approach was to turn that into a cinematic action-adventure that people could enjoy as entertainment, with the business and its products becoming part of the story,” Sedighi stated. “I wanted to explore how far we could move beyond familiar pet-shop advertising. The emotional centre is the bond between a warrior and a dog he chooses to rescue, while the Pet Sky delivery becomes the starting point for their adventure.”
We believe this is the first time a pet shop has been promoted through an AI-generated film of this kind and scale,” he added. That is most likely correct.
This is the story: A Pet Sky delivery aircraft develops engine trouble and crashes deep inside a vast, mysterious forest. A dog aboard survives, and a warrior who has long lived in the forest chooses to rescue and care for him. Together, they navigate a jungle filled with enormous creatures, avoiding danger wherever possible and fighting when they have no other choice. At the heart of the adventure is the growing bond between the
warrior and the dog. Their journey brings them face-to-face with the most powerful monster, the ruler of the forest, and an immense sea creature. Just when all hope seems lost, a Pet Sky helicopter arrives and rescues them.
“Into The Wild was created specifically for TikTok and Instagram, which is why I chose the vertical 9:16 format. Those platforms and the intended audience also shaped the tone: I held back on blood, graphic violence and the intensity of some fights, keeping the focus on adventure, suspense and the relationship between the two characters,” Sedighi explained. The film has received more than 3.3 million views on TikTok and more than 720,000 on Instagram.
Sedighi is now developing a new, original 30-minute, high-adrenaline action film for YouTube in 16:9, with its own world, story and identity.
@petskyonline.ae PETSKYONLINE: INTO THE WILD #PetskyOnline #FantasyFilm #Cinematic #Adventure
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