The Volvo Trucks live tests are back to show off the prowess of the Volvo’s powertrain with I-Shift Dual Clutch.

So Forsman & Bodenfors has pro paraglider, Guillaume Galvani, attached to a massive Volvo while it races up to a narrow mountain pass under a low-lying bridge on Croatia.

To keep the Galvani in the air, the truck had to keep up its speed regardless of the ups and downs of the road.

The Volvo Trucks live tests began when Volvo approached Forsman & Bodenfors in 2012 to manage the B2B campaign for its five new trucks, each of which had something spectacular about it. F&B declined. Volvo persisted.

The first video was released in the middle of 2012.  Tightrope walker, Faith Dickey, was made to walk across a rope tied between two speeding trucks before the trucks went their separate ways through a two-lane tunnel to show off the stable progress on the road of the Volvo FH. All together, the Volvo Trucks live tests have generated more than 100 million views, very many of them due to the very famous Epic Split.

Credits:

Agency: Forsman & Bodenfors

Art directors: Sophia Lindholm, Kim Cramer & Anders Eklind

Copywriter: Björn Engström

Senior account director: Olle Victorin

Account director: Cilla Pegelow

Account manager: Anneli Kjellander

Designer: Jerry Wass

Planner: Tobias Nordström

Agency producer – film:Jens Odelbring

Agency producer – digital: Peter Gaudiano

Production company: Academy

Director: Nabil Elderkin

Executive producer: Simon Cooper

Producer: Cathy Green

Post production: ETC London

Editor: Damion Clayton

Post production Sweden: Chimney

Stills photographer: Robin Aron Olsson

Media partner: Be On

Music: Daniel Heath

Music supervisor: Jenny Ring

Sound: Frippe Jonsäter

Client: Volvo Trucks

Global marketing & communications director: Ingela Nordenhav,

Content manager: Ida Mattsson