Porsche and Lola USA have launched 30-seconds of visual splendour in a history film that looks forward not just back. The magnificently-crafted film, marks the brand’s 75 years of motorsport heritage and the first work by Lola USA for Porsche.

“This film had to be made the same way Porsche makes its cars. With intention, precision, and craft at every step,” stated Mussashi Shintaku, creative director at Lola USA.

75 years of Racing History reframes heritage not as history, but as fuel for what comes next. It begins with the question, Can a dream become a legacy? To answer it, Lola USA reimagines one of Porsche’s most iconic cultural assets – its most famous racing posters – crafted by hand to transform them into cinematic worlds. The film moves through decades of poster art, stepping inside each frame to reveal the pressure, endurance, and relentless pursuit of performance that have defined Porsche on track for 75 years. Rather than treating heritage as something to look back on, Lola USA positions it as something still in motion, a living proof point that Porsche wasn’t built for racing but born for it.

The campaign is global, running across digital, social, and broadcast, supported by additional content extensions that explore Porsche’s motorsports legacy further through craft and storytelling.

“Porsche has always believed that how race cars are made matters just as much as what they become. From the very first sketches to the final product, it’s a brand built by hand and obsessed with every detail. We approached this film the same way. Every frame was carefully crafted, reimagining these iconic posters by hand to honor their legacy. No shortcuts. No automation. Just the kind of care and discipline that defines Porsche,” stated Ayesha Coker, VP marketing at Porsche Cars North America.

Credits:

Creative Agency: LOLA USA
Executive Creative Director: Jason Ashlock
Creative Director, Copy: Sofia Rosell
Creative Director, Art: Mussashi Shintaku
Head of Design: Mitch Horton
Chief Client Officer: Caroline Jackson
Business Director: Kelly Preston
Account Executive: Amanda Killeen
Group Strategy Director: Stephen House
Senior Project Manager: Miranda Manziano-Reynolds

Production Companies:
OMNICOM PRODUCTION: Production Oversight
Head of Production: Nick Williams
Director of Production: Teri Altman
Producer: Chris Lane
UNSAID: Visual Effects, Animation, and Editorial
Director: Doug Bello
Executive Producer: Keka Petrich
Producer: Ana Bettoni
MR BONX: Sound Design & Mix
Executive Producer: Zach Fortin
Sound Designer & Mixer: David Wolfe
QUIET CITY MUSIC & SOUND: Music
Music by Quiet City Music + Sound
Music Composer & Mix: Chris Jordao
Music Composer: Darren Solomon

Client: PORSCHE CARS NORTH AMERICA
President & CEO: Timo Resch
VP, Marketing: Ayesha Coker
Director, Marketing Comms: Scott Baker
Marketing Manager, Branded Entertainment: Scott DeVault