The improbable madness that surrounds Detectives Sarge and Jac continues in Budget Direct’s latest instalment by 303 MullenLowe. This time, a neighbour’s dog called Butterscotch runs riot with a laser sword, creating total havoc in a house…

…all to show that there are times when the damage to your home is so bad, you need temporary accommodation for up to a year while it gets repaired.

Jonathan Kerr, chief marketing & delivery officer at Budget Direct commented, “Budget Direct has Insurance Solved for Australians and this ad highlights another great example of that promise. We enjoyed bringing that message to life in our own unique style.”

Joanna Gray, managing director, 303 MullenLowe Australia, added, “The Budget Direct work continues to lead the category in terms of cut-through, memorability and effectiveness. Equally important is that it’s a genuine ongoing campaign with longevity and popularity – an increasing rarity these days. It’s work we’re immensely proud of and is a great reflection of how well our two teams work together.”

The commercial was shot by Danny Kleinman through Rattling Stick / Good Oil Films and photographed by Mat Baker through Louis & Co. The campaign is running on TV, cinema, radio, ooh and online.

Credits 

Agency: 303 MullenLowe
Executive Creative Director: Scott Huebscher
Creative Director/Art Director: Adam Whitehead
Creative Director/Copywriter: Sean Larkin
Managing Director: Joanna Gray
Group Business Director: Ben Glasson
Head of Strategy: Jon McKie

Head of Broadcast: Meredyth Judd

Production Company: Good Oil Films / Rattling Stick 
Director: Daniel Kleinman 
DOP: Ginnie Loane
Executive Producers: Sam Long & Johnnie Frankel
Producer: Chana McLallen

Editor: Mark Burnett @The Editors

Post Production: Alt.VFX
VFX Supervisor: David Edwards
VFX Producer: Celeste Fairlie
Music & Sound Company: Sonar Music
Executive Producer: Sophie Haydon
Sound Designer: Timothy Bridge

Stills Photographer – Mat Baker, Louis & Co
Stills Digi Op – Carl Baker, Louis & Co

Client: Budget Direct

Chief Marketing & Delivery Officer: Jonathan Kerr
General Manager – Brand & Media Marketing: Warren Marsh
Marketing Manager – New Customer Acquisition: Catherine Harty