303 MullenLowe: Budget Direct solves the problem of having your car thrown by giant monsters

You have to admit that 303 MullenLowe and Budget Direct have another ad winner on their hands. (Who really thought that would be possible after the success of Captain Risky?)

The latest instalment of Budget Direct’s Insurance Solved involves two giant monsters and a car thrown onto a city roof top.

Jonathan Kerr, chief marketing & delivery officer at Budget Direct, commented, “We wanted to do something large to grab the public’s attention and highlight this big policy benefit and the fact that you get really fully featured, award winning insurance from Budget Direct, while often saving you hundreds. We thought two giant monsters battling in the CBD, might just be big enough.”

The commercial was directed by Danny Kleinman through Rattling Stick / Good Oil Films and photographed by Mat Baker through Louis & Co.

“The campaign does everything great advertising should do. It entertains while delivering a powerful message! Why would you pay more for your insurance than you have to? And most important of all it continues to drive acquisition for Budget Direct. It’s the category’s leading campaign on every level,” stated Nick Cleaver, chief executive officer of 303 MullenLowe Australia.

The campaign is running across TV, cinema, bvod, digital video, outdoor, retail, radio and more over the Christmas period.

Credits:

Agency: 303 MullenLowe
Executive Creative Director: Scott Huebscher
Creative Director: Adam Whitehead
Creative Director & Copywriter: Sean Larkin
Art Director: Zaco Goldberg
Copywriter: Craigo Merret
Managing Director: Joanna Gray
Group Business Director: Ben Glasson
Head of Strategy: Jon McKie
Head of Broadcast: Meredyth Judd

Production Companies: Good Oil Films & Rattling Stick
Director: Daniel Kleinman
DOP: Ginnie Loane
Executive Producers: Sam Long & Johnnie Frankel
Producer: Chana McLallen
Editor: Mark Burnett @The Editors
Post Production: alt.vfx
VFX Supervisor: David Edwards
VFX Producer: Celeste Fairlie
Music & Sound Company: Sonar Music
Executive Producer: Sophie Haydon
Sound Designer: Timothy Bridge
Stills Photographer: Mat Baker, Louis & Co
Stills Digi Op: Carl Baker, Louis & Co

Client: Budget Direct
Chief Marketing & Delivery Officer – Jonathan Kerr
General Manager – Brand & Media Marketing: Warren Marsh
Marketing Manager – New Customer Acquisition: Catherine Harty
Marketing Manager – New Customer Acquisition: Katie Lansdale