If you’re going to do a print ad, stick it in print. People who see print ads have sat down to read. People are doing something other than reading outdoors.
Outdoors, there are very many other things to look at.
All of the above was running through my mind just before I heard my email alert go ‘ding’. This is what I read next, “I’m a student at the CATC Design School in Brisbane, Australia. I’ve just completed an article for an assessment covering Outdoor Advertising and its future trends. I’ve mainly gone over new technology and new techniques to engage consumers.”
“Sam Cheetham, student from CATC, this is your rather eerily lucky day,” I told him in my head.
So I asked Sam if I could publish his article. And here it is.
