+61 and Bear Meets Eagle On Fire have created another attention-magnet campaign for Telstra’s Wherever We Go brand platform – this time a miniature world captured in stop-motion.

Together Builds Better is a repositioning for Telstra’s Enterprise division, showing the unlimited possibilities of partnership and presenting Telstra as the leader in the critical role of connectivity for Australian enterprise and government customers.

The launch film, created with double Cannes Grand Prix winning animator, Johnny Kelly and Nexus Studios, celebrates the power of collaboration and connectivity, with many hands working together to create a thriving miniature world. It is soundtracked by an original jingle, sung by David McCormack, the voice of Bluey’s dad.

“Telstra partners with enterprise and government organisations who share our ambition to create a better, more connected future for all. From making schools across Australia smarter, reinventing manufacturing or making communities safer, we believe that together builds better,” stated Karinne Limberiou, head of marketing, Telstra Enterprise.

Micah Walker, chief creative officer of BMEOF, added, “With the right partner anything is possible. This campaign is a celebration of the power of imagination and collaboration at scale.”

Alexandra Stickler, client partner at +61, commented, “Underpinned by leading connectivity, what Telstra and its enterprise partners are building together is really exciting. With that spirit in mind, we set out to create a campaign that matched that ambition – one that moves beyond the literal and ventures into something far more imaginative.”

Credits:
Client: Telstra
Chief Marketing Officer: Brent Smart
Head of Brand: Alita McMenamin
Head of Marketing: Karinne Limberiou
Head of Creative: Robyn Magill
Marketing Specialists: Snehal Chauhan & Dee Saharan
Operations Director: Paula Marreiros
Media Manager: Lucy Surace

Creative Agency: +61 With Bear Meets Eagle On Fire
Illustration: Ben Hasler (freelance)

Media: OMD Australia

Production Company: Nexus Studios
Director: Johnny Kelly
Executive Producers: Rachel Moss & Jo Bierton
Producer: Lizzie Small

Post Production & VFX: Nexus Studios
VFX Supervisor: Gareth Tredrea
Editor: Liam Bream

Retouching: Cream
Music & Sound: Sonar Music
Animation: Yamination Studios

Together Builds Better began with a young man on an adventure in September 2024:

BMEOF and Telstra have explored the unexpected in advertising creativity in many ways in the year since then:

Twp weeks ago, Telstra announced the formation of an in-house creative agency: