Pepsico’s flavoured tea drink, Brisk, has taken on the male teen market, becoming the drink for those who say “Yep” to anything that comes their way.
In DDB Canada’s campaign TVC, Multiverse, that includes diving into a video game world.
And to embed the fun of this mad Yep world in the minds of its male teen audience, an integration on Twitch includes influencers Lobosjr and Giantwaffle in a Brisk branded studio, challenging each other to wild in-game tactics while playing a variety of games and accepting each other’s dares by saying “Yep.” The two-hour stream will appear on June 27, 2019.
Four cutdown versions of the TVC appear on Instagram and Snapchat, and a custom Yep lens allows users to animate Snapchat selfies. A YouTube Masthead, online video and TruView advertising and Twitch Sure Stream, Cross Stream and First Impressions round-out the campaign. The campaign is running in English and French in Canada until August 2019.
https://youtu.be/pTioWNzSKhM
“People who drink Brisk are bold and when you’re bold you don’t say no, you buckle up and go for it,” stated Allan Topol, creative director, DDB Canada Toronto. “The new brand platform is simple yet scalable, with lots of opportunity to market across all touchpoints and build the brand in the years to come.”
Reid Black, marketing director – Team, Energy & Coffee, Pepsico, added, “By establishing an emotional connection with our core target, the campaign sets out to build brand equity and likability through engaging storytelling that deeply resonates with our audience.”
Credits:
Agency: DDB Canada
Chief Creative Officer: Brent Choi
Creative Director: Allan Topol
Copywriter: Kyle Waye
Art Director: Troy Geoghegan
Agency Producer: David Smith
Account Management: Julien Bissuel, James O’Keeffe & Jacklyn Purvis
Strategist: Graham Candy
Media Company: OMD
Production Company: Tantrum
Director: Dominik Bochenski
Director of Photography: Jason George
Line Producer: Rebecca MacKillop
Post-Production Company: Tantrum
Editor: Dominik Bochenski
Online Editor: Dominik Bochenski
Colourist: Dominik Bochenski
VFX/Animation Company: Tantrum
Audio Company: Grayson Matthews
Audio House: Ella Kovacs & Kelly McCluskey