72andSunny and Australian investment, hotelier and property group, Visionary Investment Group (VIG), have entered into a strategic partnership to facilitate VIG’s continued expansion in and beyond Australia.

VIG’s activities include end-to-end funds management and investment, property developments, hotel operations, property sales and marketing, and assets management. it is based in Australia, with offices in Beijing, Shanghai, Xiamen, Zhengzhou and Shenzhen.

The partnership goes beyond traditional advertising industry constructs. 72andSunny and VIG are intending to curate a destination together, both creatively and physically.

The first joint undertaking is a strategic vision and design project for Avondale, Vision Investment Group’s new integrated luxury resort and residence in the Illawarra region.

Amee Evans, head of communications at Visionary Investment Group, commented, “In 72andSunny, we found a creative company that had a fresh take on how they could help a company like ours.

“Their strategic capabilities coupled with their global perspective made their partnership on this unique and complex opportunity very appealing.”

Mollie Hill, director of strategy, 72andSunny Sydney, added, “We were struck by the ambition and drive of the team at Visionary Investment Group, and the chance to help them build a new innovative place in Australian luxury, was too good to miss. In VIG, we have found highly energised creative entrepreneurs and we are looking forward to flexing our strategic and design muscles in a fresh way to help them make Avondale a success.”