BCF’s advertising continues to amuse, this time with 72andSunny’s humour underlining the company’s belief that life is better lived outdoors. The evolution of the BCFing Fun! platform taps into the insight that BCF has all the expertise and gear to help Australians to get the most of the great outdoors, to be “outdoors legends” and enjoy That BCFing Feelin’!. 

Nick Boyden, general manager, ecommerce and marketing, stated, “It’s been an enormously fun and collaborative process evolving the BCF brand with the 72andSunny team. This isn’t just a campaign, but rather a movement that our whole organisation is excited to get behind. We’re looking forward to inspiring outdoor legends all over Australia to go and get out there and enjoy That BCFing Feelin’”.

Andy Flemming, 72andSunny creative lead, added, “Working with BCF has been a pleasure. They just get it. And with a simple, whole company idea that pays homage to where they’ve been, we’ve got exciting times coming. (They’re also a good laugh too, which makes the whole thing even better.)”

The evolution of brand platform is spearheaded by a new design system as well as the summer advertising campaign, the evolution of the brand platform covers all touch points including in-store experience, employee engagement, CSR initiatives, sponsorship activation, social, retail and brand advertising. 

Boyden added, “This is the next stage in our BCF journey and there’s plenty more to come.”

Credits:
Client: BCF
Creative Agency: 72andSunny
Media: OMD
Director: Josh Logue
Photography: Billy Plummer 
Production Company: Taxi Films
Audio Production: Squeak E. Clean Studios
Post-Production: The Goodman Brothers