BCF has appointed 72andSunny as its new creative agency after a brand review. 

72andSunny will be partnering with the BCF team to create the strategic and creative playbook that will inform all its brand communications moving forward, as well as developing future advertising campaigns.

BCF is Australia’s #1 boating, campaign and fishing store, with a growing network of 150 stores and counting. It has been inspiring Aussies to get outdoors since it opened with Aussie larrikin humour. “We remind people that life is more fun in the outdoors. Most people probably aren’t having enough BCFing Fun. They’re probably too busy doing other stuff inside. Like working. And vacuuming. And watching MAFS. Which is fine…in moderation,” the company says in its blurb.

Nick Boyden, general manager, ecommerce & marketing, of BCF, stated, “We were impressed by the world class strategic and creative capabilities of the 72andSunny team but most of all we loved the experience working with them. They’re super collaborative with an easy style that felt very us. Almost from day one they felt like an extension of our team which we love”.

Ross Berthinussen, chief executive officer, 72andSunny ANZ, added, “We’re stoked to be partnering with this team of legends to build such an iconic Aussie brand. It has a rich heritage of great creative work that will be a heap of fun to build upon.”