Quick funny spots with celebs and animals in awkward places. 72andSunny continues to make Google Nest Cams and Doorbell irresistible items with its series, Caught on Nest Cam.

The campaign is based on the idea that for many Australians, security products are used most often to check in on their homes and feel connected to the things they love within them. The campaign aligns with Australia’s return to the office and return to overseas travel. Google Nest cameras and doorbells can detect and notify users of important activity and even tell the difference between people, pets, vehicles or a package.

The campaign stars a gang of invading dogs as well as ex-AFL stars, Nick Riewoldt and Eddie Betts, and builds on Google’s broader partnership with the AFL including 72andSunny and Google’s recent AFL focused brand-building campaigns.

The work will run across digital, social, OOH and TV and is timed to lead up to the EOFY sale period.

The work builds on last year’s successful campaign launch of Google Nest Cams in Australia by 72andSunny, in August 2021.

“We are excited to launch the next chapter of our Nest Security campaign which uses the AFL as the creative platform to showcase how our devices help you see whatever is happening in your home or in the backyard – whether it’s a bulldog, magpie or Nick Riewoldt,” stated Julia Davis, head of devices & services marketing, Google AUNZ.

“AFL is a great platform for us to talk about security in a lighthearted way. We see that when we tap into local Australian culture to hero the magic of Google’s products we see a big uplift in results,” added Luke Martin, executive creative director, 72andSunny ANZ.

72andSunny has helped to grow the Google Nest business in Australia since its launch four years ago. It also partners with Google across brand and Pixel campaigns.

Credits 

Client: Google Australia
Creative: 72andSunny Australia
Production Company: 13&Co
Film Studio: Vandal 
Audio Production: Otis
Media: PHD and Essence