The most entertaining ads on TV this year? And they’re product demos. (Fancy that.) 72andSunny is showing off howGoogle Nest can take entertainment (shows and movies) into any room with a series of commercials like this one:

…and this one:

The campaign was made possible through a partnership with Netflix.

The campaign is also built on several insights – that content doesn’t merely “entertain” but connects us emotionally and socially, and home is central to that connection. Yet new technology can sometimes get in the way. One of the key benefits of the Google Nest ecosystem is the products make it easier for people to connect to their favourite entertainment, from any device in any room of the house, so there are no interruptions to their enjoyment.

The 30-second and 15-second commercials are running across digital and TV, supported in social, radio and outdoor. The comms plan is designed to hero different products and features from Black Friday through to Christmas.

“We know that the way in which people consume and engage with entertainment has evolved over the past 18 months, and that the home has become an even more important access point. We are thrilled to continue our partnership with 72andSunny Australia, this time to help show Australians how Nest can help you enjoy the shows, movies and music you love, seamlessly, in any room of the home,” stated Julia Davis, head of devices & services marketing, Google AUNZ.

“One of the awesome things about Google Nest is how the ecosystem of products works together. Entertainment is the perfect vehicle to demonstrate this, also allowing us to hero iconic shows like Stranger Things and Vivo,” added Luke Martin, executive creative director, 72andSunny Australia.

Credits

Client: Google Australia
Creative: 72andSunny Australia
Production Company: Rolla Films
Audio Production: Otis
Media: PHD and Essence