72andSunny’s very funny, very quirky, very Aussie and very unexpected campaign for Tooheys Extra Dry continues to show how the beer is Proudly Ordinary via Aussie collaborators, this time with Vice and Gocsy.
Gocsy is a much-loved member of the Australian outsider comedy world, who creates content for Vice and his own broadcast channels. His Proudly Ordinary contribution is a tour of the Tooheys Factory, presented in his own inimitable style and released through Vice.
This includes his asking why it’s called Tooheys Extra Dry when it’s actually wet and offering some suggestions for making Tooheys cool.
The launch continues on the highlighly successful campaign that also includes previous collaborations with Scottie Marsh, Big Lez/Mike Nolan, Betoota Advocate and Struthless.
The campaign’s collection of digital videos and OOH, taken from real customer reviews of the beer across the Tooheys Extra Dry social channels, continues to grow
