Who's doing what in the world of commercial creativity.
Taping over products seems to be a thing right now – beginning with Heinz’ global “tapeover” responding to FIFA’s non-sponsor brand censorship. Also World Cup-themed, but with a different purpose, Aldi UK showed its support for …
Ichy the Ichthyostega, a prehistoric half-fish, half-lizard character, is the star of Škoda’s new campaign by AMV BBDO to launch the Peaq. Ichy is an extinct creature whose search for a new level of comfort …
There are so many talks about advertising. So few about advertising photography. Photography doesn’t just document ideas, it shapes how they are felt.A special edition of Gerety Talks brings together three distinct voices in contemporary …
The World Cup has been very helpful to California’s tourism industry, something that the present government has not been. California is America’s #1 travel destination. Its tourism is experiencing a major rebound this year, with visitor …
Who are the people that culture thinks is least likely to be using ChatGPT? Grandmas. If older adults can use revamped voice mode, ChatGPT Voice with ease, who on Earth can’t? So that’s who stars in …
Ogilvy South Africa and Castle Lager have injected a thought-provoking idea into a horribly divided world. Even when vastly different people, we still have a lot in common. The social experiment and print campaign uses the …
AI is still a curiosity for many. There’s enthusiasm for what it can do. And also fear or for some, scepticism, about what it can do. Anthropic has taken it on itself to answer …
The Emmy nominations for Outstanding Commercial have been release. Apple and Nike make their usual entries in the list, Apple with two for the sixth year in a row. adidas, Coinbase and Levi’s have one …
In late June, stunningly quick thinking turned FIFA’s non-sponsor brand censoring into an opportunity for Heinz to shine: https://www.thestable.com.au/heinz-canada-doesnt-let-fifa-non-sponsor-censoring-rain-on-its-parade/ Heinz Arabia has picked up the idea and taken it even further. During the World Cup, non-sponsor brands …
For the last month, football has been in the hearts and minds of the world. Vancouver was a host city and Zulu Alpha Kilo (Z.A.K.) and Destination BC seized the opportunity to make football attention …
Understanding audiences by research isn’t perfect. It’s slow and not always accurate. People say one thing and do another. Lola-Normajean has transformed VARTHEO’s artificial intelligence into a strategic tool with the power to connect brands more …
Two years ago, Dan Beaumont left traditional agency life - 10 years as managing partner of The Royals, preceded by five as director of client services at The Monkeys, another five at George Patterson Y&R …