It’s a Bollywood spectacular, and it’s all for McCain Canada’s Masala Fries. Rethink has left nothing out of the OTT dance-love story cinema tradition. There’s action, comedy, romance, and drama in one epic film - …
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Who's doing what in the world of commercial creativity.
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EA Sports FC 26 overhauls football gameplay. It’s powered by community feedback. And so is its campaign. The Club Is Yours, the brand’s new creative platform and strategic direction by Uncommon leads with a 2.30 …
BBH & Paddy Power Games: Tour the casino of Danny Dyer’s dreams
October 18, 2025
“All things to all people” is a nightmare brief for a creative agency. BBH has turned the challenge into an opulent fantasy for Paddy Power Games - a dreamlike, casino-inspired scene (think the Queen Vic …
MedSênior: These seniors parking spaces defy ageing stereotypes
October 17, 2025
Stereotypes about ageing persist – frail, falls, and failing mind being dominant. MedSênior, a healthcare provider focused on preventative medicine and the concept of Aging Well, has launched a strategic intervention in the parking spaces of …
DDB Mudra India and McDonald’s India have called on the power of direct customer engagement, turning customers’ wish lists into new menu items on its recently introduced Big Yummy Burgers range. The campaign is aptly …
There is a lot of talk about the isolating effect of screens. But it’s not all true. There’s the text to your mum and dad. The family gathering captured over a Ring camera. The forgiveness …
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AME Awards 2025
Telstra has launched its new in-house creative agency, Roam, that it describes as “creative outsiders on the inside”. “…we’ve roamed through agencies big and small, design shops, and global networks and brought all that experience in-house,” …
Movember, the global movement that invites millions to grow, move, host and rally in support of men’s health, has collected a crowd of participating brands since it launched in 2008. So, for The Many Australia’s …
TBWA\Australia wins ahm
October 17, 2025
ahm has appointed TBWA\Australia as its new creative agency partner, following a competitive pitch process involving Australia’s leading agencies. Droga5 was the incumbent agency. The appointment begins a strategic reset for ahm to meet customer needs …
R/GA: Can the uncomfortable edges of humour work with the ordered world of algorithms & AI
October 17, 2025
“Humour is messy. We find it in the #awks moments. The mundane memes. So, what happens when the uncomfortable edges of comedy collide with the ordered world of algorithms, automation, and AI?” R/GA set out …
DAVID Miami & Sour Patch Kids’s Very Very Very Very Very Big Kid conquers Halloween candy disappointment
October 17, 2025
Forget ghosts, goblins, or haunted houses. The biggest Halloween nightmare for trick-or-treaters is ending the night with candy they don’t like. This year, Mondelēz’s Sour Patch Kids is making sure that fear disappears. In true mischievous …
ADFEST 2026 explores endless possibilities with the theme, Human+
October 16, 2025
ADFEST has chosen its theme for ADFEST 2026. Human+ not only empowers us but is a stark reminder to keep humanity and its values at our core. At a time of accelerating change, it's easy for …