Who's doing what in the world of commercial creativity.
Maltesers new social campaign by T&P isn’t a frenetic display of noise or absurdity. It cuts through that noise. The campaign, running exclusively on Pinterest aims to re-establish the brand’s unique wit and charm as …
+61 and Bear Meets Eagle On Fire have created another attention-magnet campaign for Telstra’s Wherever We Go brand platform – this time a miniature world captured in stop-motion. Together Builds Better is a repositioning for Telstra’s …
VCCP has defied the usual bank advertising format to make the UK reappraise Barclay’s. The campaign’s gentle humour around the moment Stephen realised it was time to “leave the nest’ underlines Barclays as the bank …
A parody of the parody that is Halloween. Mekanism’s commercial for promotional products brand, Custom Ink, was also ideated, written, and produced entirely through Makanism’s AI Superstudio. The commercial, Undead Acres, turns the idea of Halloween on …
For everyone who has suffered through the agonies of flat-sharing, and for anyone curious about Blinkink filmmaker, Will Wightman’s knack for blending absurdity, honesty and technical innovation into films that are as inventive as they …
A striking new way of campaigning against child marriage. DUDE Milan has created a “manifesto of freedom” that doesn’t depict young girls as victims, but as activists, in which the voices and actions of young …
Sydney indie, Apparent, has appointed creative heavyweight, David Jackson, as executive creative director. Jackson will partner with chief creative and experience officer, Hamish Stewart, to oversee the agency’s creative department. Jackson arrives at Apparent with a …
Jung A Kim joined Innocean Seoul nearly twenty years ago, in 2006, as ECD after starting her career at Cheil Worldwide in 1996 as a copywriter. She became chief creative officer in January 2021. In …
The UAE is home to the world’s tallest building. Now it’s home to the world’s heaviest permanent billboard. GymNation, the biggest gym chain in the Middle East, has turned heads this week, after claiming its new …
Dallas independent creative agency, LERMA/, has appointed Paco Conde as its first chief creative officer since it was founded in 2008. Conde brings his global career experience as a creative leader in top agencies in Europe, …
Two hitchhiking brothers, stranded in a desert are need in need of a lift. But despite their precarious situation, they refuse to settle for just any ride. It’s a hugely entertaining way to highlight the …
How do you make a state-owned mining company a bit more human? And how do you evoke emotions for a product that, at its core, is a hard, grey iron ore pellet? That was the …