Who's doing what in the world of commercial creativity.
Of all the utterly absurd but weirdly (brilliantly) functional gadgets that Thinkerbell has dreamed up for products, the Hellmann’s mayo-dispensing bowtie reigns supreme. The BYO Bow means you never have to leave Hellmann’s mayonnaise at …
New York Festivals Advertising Awards has chosen Andrea Diquez, global CEO of GUT, as executive jury president for the 2026 competition. “Andrea Diquez’s unique blend of creative vision and business leadership makes her the perfect choice …
Gen Z thinks that Baby Boomers don’t care about the environment. They don’t know that this generation was the great protesters – burning bras, marching against wars, challenging capitalism, promoting the joy of sex. New …
Let’s be honest - you don’t expect Sandisk to be cool. Nor funny. Nor create the kind of content that’s straight out of current culture. It makes storage disks. But its agency is Callen. Callen …
Max Sherman made his entrance into commercial film a decade ago and has turned crafty and clever comedy into his personal trademark. So after directing the recent Bacon-produced campaign for Swedish truck giant, Scania, made …
Mining advertising is popping up throughout the world, presenting a different side of the story to the negative one being built, not always fairly, by climate change. None of it is as striking as this …
TBWA\New Zealand has won a major new partnership, being appointed by Haier across New Zealand and Australia after a competitive pitch process. Effective immediately, TBWA\NZ will supercharge Haier’s sponsorship of the Australian Open (AO) across …
Uncommon Creative Studio has created D&AD’s 2026 campaign, spanning its Awards, Learn and Talent programmes. It’s a provocative call to the industry to prove that creativity isn’t dead. The new brand campaign and manifesto is …
The One Club for Creativity’s One Asia Creative Awards has announced its winners. Motion Sickness made a triumphant appearance, winning all of New Zealand’s 2025 ONE Asia awards - a Gold for The Māori Roll …
The Grinch hates the joy Christmas brings. Hates happy people. But Christmas comes to Australia during summer. And as every Macca’s fan knows, the best summer days always end at Macca’s. Macca’s and summer joy …
Albert Pukies has been appointed executive creative director at Uncommon Creative Studio London, joining from Wieden+Kennedy London, where he was group creative director. Pukies will start officially at the studio in the new year. Nils Leonard …
There’s a new popcorn in Brazil. It’s blue. Its flavour is mysterious. It has a strange cooling effect. The idea comes from DAVID Sao Paulo and General Mills’ Brazilian snack brand, Yoki. The limited-edition popcorn …