Who's doing what in the world of commercial creativity.
If United Imagination turning 17,000 customer reviews into a 12-hour commercial underlined Finland’s K-Supermarket’s credentials, Amazon having Benedict Cumberbatch read its reviews has that “I want what they’re having” magic. Some are rapturous suggestive - hilariously …
Part of Colle McVoy’s US campaign for Jackson Hole Travel & Tourism is exciting. The first is Moment of Zen Sound, that makes use of the trend of the moment promoting calmness and tranquillity apps …
It’s not often that a company's commercials get (lots and lots of) love mail. The Martin Agency has made Geico famous throughout the US for its sharp wit and a gecko. Now The Martin Agency has …
Cheering is an emotion that everyone understands. Deaf people have never heard it. But when the Tokyo 2025 Deaflympics open on November 15, cheering will take on a new format with a new way of …
Christmas stories can be saccharine-sweet, but that tear-inducing, heartwarming effect is part of the Christmas tradition and maybe what makes Christmas important. Life can be harsh; people can be horrible. Christmas is a reset. This very …
Happy Christmassacre. It’s an every-family Christmas meal. The table is loaded with a sumptuous array of food goodies. Moods are buoyant. Everyday conversations are flowing – fixing the garage door, friends with relationship troubles, watching …
In a retail world where every brand is offering 40%, 50%, or even 70% off on Black Friday, standing out isn’t just about having the biggest discounts anymore - it’s about finding a more interesting …
Yes, it’s another “real life story” but please read on. This one is quite different, and those tweaks make it enormously compelling. It’s Big Issue’s 2025 Christmas film, Issues We Face, filmed in one take on …
Saatchi & Saatchi Australia extends Ampol’s A to Anywhere platform - this time stepping into entertainment with the escapade of an unlikely hero, a tiny wind-up car. The campaign, built to underline Ampol's commitment to …
BBH USA has expanded its creative and design capabilities with four appointments. Ryan Atkinson joins as head of design, while Alex Booker and Estefanio Holtz have been appointed as co-heads of creative, reinforcing the agency’s commitment to craft and design-led creativity. Effective immediately, …
Pickup and commercial vehicle brand, Ram’s, message is all about its unstoppable passion. Milan indie, Migrante Content, found the perfect metaphor to make that message stick among Ram’s Hispanic audiences – the unbridled passion of …
One of the joys of the Christmas season is the collection of songs we all know and love - especially when advertising agencies have fun with them. Rethink and IKEA Canada present the Twelve Days …