Who's doing what in the world of commercial creativity.
Göteborg Film Festival has a history of standout campaigns. In 2021, during lockdowns when it was forced to go digital, it dared a film fan to try watching in total isolation on a rock far …
Young drivers never thought about car insurance as friendly until ROLLIN’ launched in 2021, an offshoot of Insurance Australia Group (IAG), one of Australia’s largest general insurers. And to be fair, car insurance companies never …
In 2022, Polestar stepped way outside car advertising conventions with a Super Bowl spot that provoked its main electric car rival and stirred all drivers into rethinking what they wanted from a car. Polestar’s in-house …
Another cruise line campaign. You were expecting a montage of the experiences on offer, yes? Not in this campaign. It’s vastly more interesting, strikingly unexpected and humorously entertaining. It’s by Arnold Worldwide for Norwegian Cruise …
Most ads are fighting to sell you something. Especially in the wellness & fitness sector, with its overload of promises. LA creative agency, Day Job’s campaign for David Protein, is very different. It’s not a barrage …
Coffee has replaced red wine as the “longevity enhancer”, but coffee drinking in Australia tends to be a start-me-up morning drink – served hot and as part of social café life. Suntory BOSS Coffee is …
One Club for Creativity has expanded its ongoing partnership with TikTok with the launch of the new Best Use of TikTok award as part The One Show 2026. As a special award sponsored by TikTok, there is no fee to enter. The new …
Tom Searle, VML Australia and New Zealand (VML ANZ) CEO is stepping away stepping away from the business after nearly five transformative years at the helm. Paul Bradbury, former president & CEO of TBWA Australia …
The newest social video attention magnet is animals doing things that would be improbable or impossible in real life. Peugeot has turned cars into cats. But it didn’t use the now ubiquitous SFX cheat, AI, …
Melbourne indie agency, SICKDOGWOLFMAN’s, provocative humour rises again in a campaign for its own Australian SPF 50+ brand, SLATHER. Slather burst into Australia’s sunscreen market at the start of 2025 with an evil sun character …
TBWA\Melbourne has brought all NAB’s marketing together, launching Your Partner for Every Stage under the brand’s More than Money brand promise. It’s the first time that NAB has aligned all its services under a single …
The soft drink market is tough. Massive international brands dominate, with established places in culture and huge advertising budgets to keep them there. They've promoted music artists, concerts and creators. For local soft drink, Lahori Zeera, …