Absurdly, totally, heart-warmingly unexpected. Fig’s creative genius gives supermarket chain, Publix, an edge without the usual ad tropes in its sector. It’s the "Pixar" story of a bunch of dogs who bake a pie to …
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Who's doing what in the world of commercial creativity.
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Jane Doe Creation & Scape: The quirky little accommodation moments that connect students
April 21, 2026
If Gen Z feels that commercials don’t understand them, this shows that isn’t always correct. The campaign by Jane Doe Creation for student accommodation brand, Scape, grabs the attention of lonely Gen Z-ers (38% in …
INNOCEAN & PHD inspire Aussies with the small gestures that had massive impact for at risk youth
April 21, 2026
For many Aussies, tackling youth homelessness and complex disadvantage can seem like an insurmountable challenge. As a result, it’s easy to disengage with the issue, blame poor parenting or the young people themselves, rather than …
Swedish snack brand, OLW Cheez, and Stockholm independent agency, Kid, have pulled off one of the more unexpected brand activations of the spring - a fully operational boutique hotel where the only guests are bags …
Bud Light: Post Malone discovers the smallest bar in the west & launches the smallest beer in the US
April 21, 2026
There’s nothing dumb about selling smaller beer cans or light beer. Bud Light, has brought the two together with drawcard, Post Malone. The limited-edition Bud Light x Posty Co. Minis coincide with Bud Light and …
What if ads didn’t interrupt your feed, but instead reshaped it? LUX and VML are turning social media ads into “algorithm cleansers”, designed to actively influence and reshape what users see online. Ingeniously, the campaign …
George Clooney, Brad Pitt...and now, Dua Lipa. Coffee brands tend to go for big name ambassadors. Green Mountain Coffee Roasters has a green goat. Bruce is the brand’s new talking mascot in a campaign, that uses …
The ANDYs announces its winners & Best in Show finalists
April 20, 2026
The ANDYs has announced its fifty 2026 winners. The ANDYs has a unique "category" system. All entries go into Idea. Entrants can say if they'd like the work to be judged beyond the idea for …
With the final entry deadline set for May 15, the Gerety Awards has announced a series of global initiatives designed to bring the industry closer to the work and conversations shaping the 2026 shortlist, at …
Ogilvy and IBM are about to end a 32-year relationship after the agency declined to participate in IBM’s upcoming creative agency review. The last campaign, Not Our AI Reality, developed by Ogilvy and the IBM …
TRA Favourite Ads study: “Not many ads like this” is the secret sauce advertising is looking for
April 20, 2026
The Research Agency's (TRA) latest Favourite Ads study has been released, showing that Australia's most loved ads share a common thread - none of them look, or feel, like anything else in their category. The representative …
Reality dating shows are thriving in Australia and Vaseline has used their power to launch its new Body Oil range. The series, The Afterglow, by Aussie indie, REBORN, is the latest example of Unilever’s shifting …