Who's doing what in the world of commercial creativity.
Superannuation advertising is stuck in the future, all about aspirational dreams of what life will be then with standard footage of retirees. MLC wants Australians to realise that their futures aren’t handed to them twenty …
Job titles are inherently linked to status. But people often tend to inflate or enhance their titles to make themselves seem more important. After all, doesn’t everyone want to be a Chief Something Officer on …
Citroën is positioning its C5 Aircross as a dream come true. BETC found a way to make that memorable. The humorous hero film, by Fredrik Bond, borrows the structure of a cinematic classic - the endlessly …
Polestar’s in-house commercial for the Polestar 5 is packed with product feature descriptions, but a wonderful sense of humour makes them deaf to the ears of Hollywood actor, Alexander Skarsgård, who is interested in whether …
A museum security manager who is frankly not very reassuring…A CEO with flamboyant hair who might well pull his hair out… A statement about letting AI "run the show." https://youtu.be/JbRtps8th7w Two quirky comedies by Havas Paris and Orange …
Hundreds of perfume brands, both international and local (in this case Thai) rely on communicating that their scent gives users confidence and charm by using celebrity presenters…who already have confidence and charm. MITH Bangkok, a Thai …
Adhesive brand, Loctite, is hoping to change the way Australians think about things that are broken. The work began with an ongoing TikTok campaign that invites audiences to reimagine broken or discarded items and share …
Adam Gilchrist’s tequila brand, El Arquero, has launched with a play by Emotive - a campaign film that blurs the line between shoot and soiree built around the concept, We’re all in this tequila. The film …
Public toilets can be a lot like a lottery. Some are OK, some are filthy and some make managing a health condition or disability a nightmare. A report* by Essity professional hygiene brand revealed what …
It has been a short stay at Uncommon Creative Studio for Australian creative, Scott Dungate. The London office’s first chief creative officer is leaving at the end of November, to “explore new horizons – directing, …
LIA has announced the last set of winners – Digital, Use of Social Media & Influencers, Creativity in PR, Creativity in B2B, Transformative Business Impact, Integration, and Direct. In Digital, 3 Gold, 11 Silver and 13 …
OK Tire is a lot more than its name suggests. Canadian creative agency, Lifelong Crush was given the job of making that known. So it applied a little humour and produced a series of commercials …