Who's doing what in the world of commercial creativity.
All the celebrities come out for the Super Bowl ad competition. It’s a mutually beneficial Super Bowl tradition. McCann has gathered together Ben Stiller, Benson Boone and director, Spike Jonze, for Instacart’s second ever Super …
While Pepsi is working on domination over Coca-Cola at the Super Bowl, Coca-Cola has set its sights on the FIFA World Cup 2026, as a partner for nearly five decades. The campaign aims to sweep …
Vodafone’s new UK campaign by Leo UK makes the telco “feel like home”. That’s a powerful asset for a telco appealing to families who bundle. First Term is nothing like wildly creative. Instead, it’s a …
The end of the lazy sponsorship campaign era is becoming obvious perhaps? Here’s another interesting sponsorship film, by Publicis Conseil for Renault’s partnership with the French national rugby team. The film uses rugby’s vision to underline …
Puppies melt hearts and gain attention. This year’s annual Apple iPhone Chinese New Year film capitalises on this fact of human behaviour. Glad I Met You, directed by awarded filmmaker, Bai Xue, blends live action …
Neil Heymann has been chosen to move into the expanded role of the global chief creative officer of Accenture Song and Droga5 as Pelle Sjoenell leaves the agency. Heymann will oversee creative vision, direction, and execution across …
Heinz is very good at listening to its fans and seizing moments. This time Saatchi & Saatchi MEA and Heinz Arabia have built a campaign around a painful; truth for ketchup lovers – the ketchup …
Absolut Vodka Brand and Tabasco have partnered to create a vodka that fits in with the global craze for hot-hot spice and the launch campaign underlines that palpably. It's shot by director, Leigh Powls, in …
Production is not immune from the buffeting of rapid change that the creative industry is undergoing. Understanding the challenges and opportunities that exist or are forming matters to anyone with a stake in the advertising …
Fans have more friends, and Heineken has the social experiment to prove it. On Matchday 8, the busiest night of the UEFA Champions League, Heineken ran a real-life social experiment in New York that showed …
Now that the dust has settled on the Omnicom acquisition of Interpublic and the folding of FCB London and MullenLowe UK into AMV BBDO, the agency has added three of the now defunct FCB’s top …
The One Club for Creativity has announced the four 2025 Portfolio Night All-Stars Grand Prize winners, each receiving a free trip to Creative Week 2026 in New York. The twenty-two-year-old programme is world’s largest advertising portfolio review competition, taking place …