Men’s fashion had never deviated very far from the standard “look like me” format until Uncommon Creative Studio became the creative agency for Hugo. The brand’s new global brand campaign, Red Means Go, fires up men’s …
No Comment
Who's doing what in the world of commercial creativity.
cropped-Stable
Anomaly shows that Gen Z fashion can step outside same-same and into something quite remarkably interesting. Puma’s H-Street brand has become a ‘real” suburb, and New Zealand-South Korean pop star of the moment, Rosé, has …
mortierbrigade: Women choose the outrageous to get equal pay
March 13, 2026
In Belgium, women earn 20% less than their male counterparts in all areas of the job market, except for one - prison. Female inmates in Belgium prisons receive fixed pay for their jobs and the …
NYF Advertising Awards: Mischief’s Will Dempster to lead the Film Craft Executive Jury
March 13, 2026
New York Festivals Advertising Awards has chosen its Film Craft Executive Jury, lead by Will Dempster, EVP, head of production and partner at Mischief and co-founder of The Candy Factory. The jury, eleven visionary senior …
It has been an extraordinary “changing of the guard” start to 2026 at the very top of the world’s major advertising agencies. Ian Millner, founder of Iris Worldwide and one of the UK advertising industry’s …
GymNation has produced some extraordinary stunts. The world’s first (and most likely only ever) hot air balloon gym class. An escape to Dubai for Londoners to escape phone theft. Shipping in 1,000 kgs of ice …
Spikes Asia winners: AUNZ’s indies show what they can do & Droga5’s flirt with nudity pays off
March 13, 2026
Spikes Asia Awards has announced its 2026 winners with a 44% growth in indies being awarded and indies leading to a 34% rise in Creative Effectiveness Spikes. Australian indies took two of the top three …
Indie brand partnerships agency, Miai+, is opening its first US office with former Xbox global brand marketing general manager, Taylor Smith, as vice president and managing Director, US. Founded in the UK, Miai’s partnership expertise was …
M&S is taking its Love That concept to the next level with a playful reimagining of a traditional celebrity partnership. It has appointed Gillian Anderson as its first Chief Compliments Officer. In the newly created …
BBDO Guerrero: Mountain Dew removes gamers’ D, E & W PC keys to prove you can’t win without DEW
March 12, 2026
This campaign by BBDO Guerrero is built on local gaming culture. Here’s what you need to know to appreciate its brilliance: In the Philippines, 97% of internet users play video games, the highest rate in the …
McCann: Huggies blowout protection vs $500k of luxury goods
March 12, 2026
Baby blowouts, a parents’ first test of unconditional love, and a relentless source of parental anxiety. There will be more of both, but this is the one Huggies Little Snugglers was born to solve. And …
Publicis: AXA builds an escape game to fight bullying
March 12, 2026
Bullying is insidious. It’s an elusive monster that is far too prevalent with a dreadful potential to be lethal. Axa and Publics Group Belgium have stepped up to the plate with a remarkable effort to …