Who's doing what in the world of commercial creativity.
D&AD has launched The D&AD AI & Creativity Report 2026: The Cost of the Shortcut, a global study, sponsored by Shutterstock Studios, that examined what separates great creative work from average work. It isn't the technology. It's human …
Wellness retreats have sprung up across America – but none like this one. JCPenney and Mischief @ No Fixed Address have launched a parody retreat to “cure” bad shopping habits. At the Retail Rejuvenation retreat …
Baby Teeth has used Jaie Oliver’s partnership with family connection and safety app, Life360, in an unexpected way. The agency has put him into a microdrama comedy series to find himself. The series, created and …
Rogério Chaves and Fabrício Pretto, who were part of DAVID from 2018 to 2025, are returning to the agency, now as chief creative officers. The duo returns at the invitation of Sylvia Panico, global chief …
Supermarket advertising is usually about price and quality produce. Tesco Ireland has another drawcard and BBH Dublin has created the campaign that shows off how Tesco’s tagline, Every Little Helps, works outside its supeamarkets. The …
Australia is losing experienced advertising and marketing talent from the industry while more than AU$183 million a year is estimated to be leaving the country on offshore freelance spend. Now, the Experience Advocacy Taskforce (EAT) and …
There’s a World Princess Week. Who knew? It’s Disney territory and Fallon is helping Disney to make the most of it, with director, Alex Prager. The film, Once a Princess, Always a Princess: A Disney Short …
It’s just a new flavour launch, Orange Passionfruit Zero Sugar 4.5%, but Hard Rated has gone all out to make an impact in a ferociously competitive environment. The first part is Pash Hard, rolling out across social, …
Tap water looks clean. Tastes clean. Is expected to be clean. Is not. Decades of advertising messages using filtration technology, ph levels and chemistry jargon have done little to upend people’s understanding of what tap …
There are some things you simply don't want to say to people. Like they have something stuck in their teeth or that their fly is undone. Top of the most awkward list is “your breath …
The International Advertising Association (IAA) Australia has launched IAA Big Idea 2026, with Bupa as this year's client partner. The IAA Big Idea invites teams of university students to develop and pitch a complete campaign …
Among India’s many celebrations is the Hindu festival of Raksha Bandhan and the custom of siblings exchanging gifts to celebrate their bond. But what if a sister has missed out on receiving those gifts from her …