Wellness retreats have sprung up across America – but none like this one. JCPenney and Mischief @ No Fixed Address have launched a parody retreat to “cure” bad shopping habits. At the Retail Rejuvenation retreat six shoppers explore mindset mantras, trust falls and regret release primal screams to help them let go of chasing purchases that promise “great deals” but are disappointing.

The campaign, that leads with a four-minute documentary-style video, is aimed at off-price shopping, retailers selling brand-name goods at major discounts, and re-establishes JC Penney as the trusted place for affordable, high-quality style without trade-offs. At the end of their retreat experience, the shoppers have learned “Yes, JCPenney” as their guiding mantra for affordable, quality, no-compromise shopping

Retail Rejuvenation builds on the Yes, JCPenney platform and will extend in-store later in August with Retail Regrets Trade-In, allowing shoppers to exchange an unwanted purchase for US$15 off a US$50 JCPenney purchase, with collected items donated through Good360, that delivers donated goods to families in need.