What better way to promote a comedy production company than to produce a comedy? [Roderick Fenske, director, Dapper production company] 

Dapper is Believe Media’s comedy division. Its founder and director is an ex-agency creative, Roderick Fenske.

So while most production companies have few words to say about themselves, Dapper has a beautifully written story, crafted from data and logic, using scientific method…and threaded together with hyperbole and humour.

Now, again (no doubt) because Dapper’s founder and director is an ex-agency creative, Dapper realised that having a beautifully written story (ok, sales pitch) on your website is utterly useless unless people read it.

And knowing something about how marketing works, he realised that to achieve the wonderful click that would open doors and create new business, he would have to create that “on-trend” ad device, branded content – in this case, an “on-point” comedy production that would lead people (sneakily) to an end title that commands, “Go to Dapper.tv”.

So he did. This is the film:

And this is the Dapper story: