Whoever realised that a sheep’s baaa and brand name, Barbour, were homophones began something wonderful. Bringing in Aardman’s Shaun the Sheep added the touch of magic that turned serendipity into an immensely popular campaign.
Shaun The Sheep and its flock return to inject their fun into clothing and lifestyle retailer, Barbour’s Christmas campaign again this year. The stop motion film was crafted in Aardman’s Bristol HQ to blend humour and heart-warming in equal measure.
This time, Barbour focuses on its accessories, with a message of giving the gift of warmth this winter and to accompany the campaign, Barbour has created 30 limited edition re-loved Shaun the Sheep inspired wax jackets, with all proceeds going to Oxfam – a gentle nod to last year’s campaign, that demonstrated the importance of extending the life of garments.
Each of the re-loved jackets will be totally unique and incorporate Shaun the Sheep inspiration including faux shearling lined inner, cuffs and full collar. A Baabour Shaun pin badge will also be incorporated, alongside a Shaun the Sheep key ring and embroidery to the front pocket to make them truly collectable items. The jackets will be sold by both Oxfam stores and Barbour.com, with the limited-edition jackets ‘hidden’ in various Oxfam shops across the country for lucky treasure hunters to find and buy.
Where the campaign began:
Whoever realised that a sheep’s baaa and brand name, Barbour, were homophones began something wonderful. Bringing in Aardman’s Shaun the Sheep added the touch of magic that turned serendipity into an immensely popular campaign.
Shaun The Sheep and its flock return to inject their fun into clothing and lifestyle retailer, Barbour’s Christmas campaign again this year. The stop motion film was crafted in Aardman’s Bristol HQ to blend humour and heart-warming in equal measure.
This time, Barbour focuses on its accessories, with a message of giving the gift of warmth this winter and to accompany the campaign, Barbour has created 30 limited edition re-loved Shaun the Sheep inspired wax jackets, with all proceeds going to Oxfam – a gentle nod to last year’s campaign, that demonstrated the importance of extending the life of garments
Each of the re-loved jackets will be totally unique and incorporate Shaun the Sheep inspiration including faux shearling lined inner, cuffs and full collar. A Baabour Shaun pin badge will also be incorporated, alongside a Shaun the Sheep key ring and embroidery to the front pocket to make them truly collectable items. The jackets will be sold by both Oxfam stores and Barbour.com, with the limited-edition jackets ‘hidden’ in various Oxfam shops across the country for lucky treasure hunters to find and buy.
Where the campaign began:
Whoever realised that a sheep’s baaa and brand name, Barbour, were homophones began something wonderful. Bringing in Aardman’s Shaun the Sheep added the touch of magic that turned serendipity into an immensely popular campaign.
Shaun The Sheep and its flock return to inject their fun into clothing and lifestyle retailer, Barbour’s Christmas campaign again this year. The stop motion film was crafted in Aardman’s Bristol HQ to blend humour and heart-warming in equal measure.
This time, Barbour focuses on its accessories, with a message of giving the gift of warmth this winter and to accompany the campaign, Barbour has created 30 limited edition re-loved Shaun the Sheep inspired wax jackets, with all proceeds going to Oxfam – a gentle nod to last year’s campaign, that demonstrated the importance of extending the life of garments
Each of the re-loved jackets will be totally unique and incorporate Shaun the Sheep inspiration including faux shearling lined inner, cuffs and full collar. A Baabour Shaun pin badge will also be incorporated, alongside a Shaun the Sheep key ring and embroidery to the front pocket to make them truly collectable items. The jackets will be sold by both Oxfam stores and Barbour.com, with the limited-edition jackets ‘hidden’ in various Oxfam shops across the country for lucky treasure hunters to find and buy.
Where the campaign began:
