A surreal moment for Danish-Swedish dairy co-operative, Arla, illustrates the difference of the company’s new lacto-free milk. The campaign is by Accenture Song, the absurd, milky dream world is by Blinkink director, Joseph Mann.

The Singing in the Rain inspired choreography and characterful performance comes from Jacob James. The sets are handcrafted. And the spectacular visuals, combining slick in-camera visuals with practical effects, re true to Joseph Mann’s style.

Credits:
Creative Production: Tag
Producers: Bumble Baker, Holly Carney, Lonneke Bertens, Jack Kirkwood, Ryan Williams     

Creative Agency: Accenture Song   
Creative Director: Dan Rutherford  
Creatives: Jon Coates & Louis Friedlander  
Business Lead: Will Oakes  
Account Manager: Sophie Latch     

Client: Arla   
Director Health from Within: Bente Fuglsig Seerup  
Senior Brand Manager: Rahul Rajpal

Production Company: BLINKINK     
Director: Joseph Mann 
Executive Producers: Bart Yates & Josef Byrne   
Head of Production: Alex Halley 
Producer: Jack Bristow 
DOP: Carlos Veron

 

Service Company: Solent Films 
Managing Director: Alex Momchev  
Managing Partner: Magdalena Staneva  
Service Producer: Elena Doroshenko  
Production Managers: Mitko Milushev & Dimitar Milushev  
Production Coordinator: Teodora Naydenova  

Photographer: Samuel McElwee  
Photography Assistant: Ian Kirby 

Post-Production: Smoke and Mirrors     
VFX Supervisor: Dean Wyles  
Producers: Ryan Williams, Holly Carney, Lonneke Bertens & Jack Kirkwood  
3D: Pixel Circus  
2D Lead & Flame Lead: Dean Wyles 
2D Compositor & Flame Op: David Martinez  
Colourist: Ben Rozario  

Sound Design: Wave Studios  
Sound Engineer: Tony Rappacioli  

Music: Major Tom     

Editing: TenThree
Editor: Nick Armstrong