The finalists in The AC&E Awards’ 31 categories have been announced. Winner will be announced and trophies presented at the gala dinner in Sydney on October 27. Book your ticket here.
Here is a taste of who has a chance to win a trophy (full list of finalists here):
Branded Content
- TBWA\Sydney: Uncrushable for M.J. Bale
- Clemenger BBDO Melbourne: The Boys for Bonds / Pacific Brands Underwear Group
- BMF: The Conspicuous Awakening of Owen Wilson for P&O Cruises
- Clemenger BBDO Sydney: Make Dinnertime Matter for Mars Food
- WiTH Collective: Optus Olympics for Optus
- The Royals: Deakin VCE Stress Break for Deakin University
Broadcast: TV, Cinema, Radio
- TBWA Melbourne: ANZ’s continued push for an Equal Future for ANZ Australia
- Clemenger BBDO Melbourne: The Boys for Bonds / Pacific Brands Underwear Group
- BMF: Stop it at the Start for Australian Government – Department of Social Services
- BMF: You’re Better on Beef for Meat & Livestock Australia
- Clemenger BBDO Sydney: Make Dinnertime Matter for Mars Food
- The Brand Agency (Perth): WA Police: Step Forward (if you have it in you) for Western Australia Police
- LIDA Australia: Give DIY A Try for IAG – NRMA insurance
- TBWA\Sydney: RaboDirect Shonky Savers for RaboDirect
Digital and social advertising
- TBWA\Sydney: Data Auction for Virgin Mobile
- TBWA\Sydney: Uncrushable for M.J. Bale
- Clemenger BBDO Melbourne: The Boys for Bonds / Pacific Brands Underwear Group
- Leo Burnett Melbourne: Preserved Memories for SPC Ardmona
Leo Burnett gives Australians another reason to connect to SPC
- TRACK – DDB GROUP (in collaboration with MediaCom and FB): GET CASH for Westpac
- Clemenger BBDO Sydney: Make Dinnertime Matter for Mars Food
- TBWA Melbourne: GAYNZ for ANZ Australia
- The Royals: Deakin VCE Stress Break for Deakin University
Integrated
- BMF: Supermarket Switch Challenge for ALDI
- BMF: Now this is Christmas for ALDI
- Clemenger BBDO Melbourne: The Boys for Bonds / Pacific Brands Underwear Group
- TBWA Melbourne: ANZ’s continued push for an Equal Future for ANZ Australia
- BMF: Stop it at the Start for Australian Government – Department of Social Services
- BMF: The Conspicuous Awakening of Owen Wilson for P&O Cruises
- Lawrence Creative Strategy: Feels Like Home for Qantas Airways Limited
- Clemenger BBDO, Sydney: Make Dinnertime Matter for Mars Food
Clemenger BBDO shows parents that kids #MakeDinnertimeMatter
- WiTH Collective: Optus Olympics for Optus
- TBWA\Sydney: RaboDirect Shonky Savers for RaboDirect
Mobile marketing
- Traffik: eBay Virtual Reality Department Store for eBay
- Clemenger BBDO Melbourne: Rate My Roof for Origin
- TBWA\Sydney: Data Auction for Virgin Mobile
- TBWA\Sydney: Uncrushable for M.J. Bale
- R/GA Sydney: Playing With Fire for Google Australia
- MobileDigital: Valentines Sales and Loyalty Rewards Program for CrackaWines P/L
Apps:
- The Works: One Good Thing After Another for ACT – Visit Canberra
- CHE Proximity: Black Mirror for CHE Proximity
- Drifter: Vivid Sydney 2016 App for Destination NSW
- WiTH Collective: Fairfax Media World’s Best Fielder for Fairfax Media
- Mobiddiction: Wild About Whales for NSW National Parks & Wildlife Service
- Optus: Cash by Optus
Most Effective Use of Content:
- VML Australia: Flubbles for Microsoft Australia
- Ensemble Australia: Phil Island invites MotoGP fans to come home for Australian Grand Prix Corporation
- Columbus Agency: A Campaign 65 Million Years In The Making – Jurassic World: The Exhibition for Museum Victoria
- Showpony Advertising: Hands off our Ambos for SA Health
- Isobar: Thrills, No Spills for 7-Eleven/Slurpee
- WiTH Collective: Optus Olympics for Optus
Young Creative of the Year:
- Melissa Hawkett: 303 MullenLowe, WA
- Nicole Hetherington: WiTH Collective, NSW
- Jane Le: Ogilvy, NSW
- Brent Ryan: Dragonfly Marketing, NSW
- Pat Anderson and Will Winter-Irving: R/GA, NSW
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