ADMA’s AC&E Awards finalists have been chosen. Have you booked your tickets for the dinner and presentation event at The Star in Sydney on October 24?
Early bird discount ends September 27
This year’s finalists are:
Best Acquisition Strategy
- Hungry Jack’s Official Mobile App | Adrenalin | Hungry Jack’s
- The Boxing Day Presale | BWM Dentsu | Latitude Financial
- The Push-Up Challenge Acquisition Strategy | Living Online | The Push-Up Challenge
- Getting more people to download our App by not showing them what’s on it | Ogilvy | KFC
- 5 DAYS IN A STATE OF WONDER | TBWA\Adelaide | SOUTH AUSTRALIAN TOURISM COMMISSION
- Telstra Prepaid – I’m Not Worried About Data | The Monkeys | Telstra
Best Campaign Not-For-Profit
- Give a $#*! About Your Bowel | BMW Dentsu | Bowel Cancer Australia
- Australia’s Worst Serial Killer | News Corp Australia | The Heart Foundation Australia
- Don’t Dig Your Own Grave | The Creative Works | Dial Before You Dig (Vic/Tas)
- Doing Nothing Does Harm | ThinkerBell | Our Watch
- Net-Free North: we bought the net, now shop the sunnies | WWF-Australia | WWF-Australia
Best Campaign on a Small Budget
- BACK TO WORK EARLY | Edge | AAMI
- Transition to retirement | AKQA | Hesta
- Paste Invaders | Guild Insurance | Guild Insurance
- Getting more people to download our App by not showing them what’s on it | Ogilvy | KFC
- More Doors Are Open to Your Card | Ogilvy | American Express
- Signet introduces ‘Canmaster Smash’ – Integrated Campaign | Signet | Signet
Best Campaign using new technology
- Deakin University – Mind Racer | Deakin University | Deakin University
- Kargo & ASICS Kayano 26 Mobile Campaign | Kargo | ASICS
- CryoClinics Australia Messenger Chatbot | Metric Labs | CryoClinics Australia
- Viewer Verdict: how the NRL video ref got people eating KFC | Ogilvy | KFC
- Doing Nothing Does Harm | ThinkerBell | Our Watch
Best Data Strategy
- Zali Steggall | BRAINS | Zali Steggall
- National Cloud Life-cycle Acquisition Campaign | Deakin University | Deakin University
- The Art Of Anticipation | LIDA Australia | Lexus Australia
- Tune Up | MLC | MLC
- Doing Nothing Does Harm | Thinkerbell | Our Watch
Best Data-Driven Media Campaign
- Fox Sports – Best Callers | Fox Sports | Fox Sports
- More Doors Are Open to Your Card | Ogilvy | American Express
- Resolution HBF Programmatic Prospecting Campaign | Omnicom Media Group | HBF
- Rexona: Helping in Australia’s sweatiest moments | PHD | Unilever Rexona
- Winterfest | Rocket Agency | Luna Park Sydney
- 12WBT – Membership Acquisition | Switched On | Michelle Bridges 12WBT
Best Digital Design or Craft
- Hungry Jack’s Official Mobile App | Adrenalin | Hungry Jack’s
- ALDI AUSTRALIA Santa Crashes Christmas | BMF | ALDI AUSTRALIA
- SanDisk – Take On Influencer Campaign | G Squared | SanDIsk
- The Healthy Baker – Rejuvenating a Well-Known Aussie Flour Brand | G Squared | The Healthy Baker Flour
- Made In The Pile’s Website | MADE IN THE PILE | Made In The Pile
Best Integrated Campaign
- ALDI Australia Loyalty Pointless | BMF | ALDI Australia
- ALDI AUSTRALIA Santa Crashes Christmas | BMF | ALDI AUSTRALIA
- Australia’s Worst Serial Killer | News Corp Australia | The Heart Foundation Australia
- How putting a bucket on heads achieved KFC’s best ever sales results | Ogilvy | KFC
- Nature Knows Best | The Brand Agency | Water Corporation
- Telstra Prepaid – I’m Not Worried About Data | The Monkeys | Telstra
Best Retention Program
- ENERGYAUSTRALIA – Just. Like. That. – Loyalty Campaign | Cummins & Partners | ENERGYAUSTRALIA
- Paste Invaders | Guild Insurance | Guild Insurance
- Warm Up, Tune Up | MLC | MLC
- More Doors Are Open to Your Card | Ogilvy | American Express
- Partners for Pasture | Zebra Direction | Heritage Seeds
Best Stunt, Experience or Activation
- Deakin University – Mind Racer | Deakin University | Deakin University
- How putting a bucket on heads achieved KFC’s best ever sales results | Ogilvy | KFC
- Michelin Impossible | Ogilvy | KFC
- scUber – the world’s first bookable rideshare submarine | Publicis Worldwide / Herd MSL | Tourism and Events Queensland
- Signs of Love | TBWA\Melbourne | ANZ Bank
Best use of Craft within an Advertising Campaign
- ALDI AUSTRALIA Santa Crashes Christmas | BMF | ALDI AUSTRALIA
- Lucy’s Love Shack – Launch Campaign | MADE IN THE PILE | Lucy’s Love Shack
Best use of Mobile Marketing
- Hungry Jack’s Official Mobile App | Adrenalin | Hungry Jack’s
- Viewer Verdict: how the NRL video ref got people eating KFC | Ogilvy | KFC
Best use of PR or Content
- Project XY | Edge | Nulon
- Multiplier Media zooms in on cycling safety | Multiplier | Cycliq
- Australia’s Worst Serial Killer | News Corp Australia | The Heart Foundation Australia
- Michelin Impossible | Ogilvy | KFC
- Signs of Love | TBWA\Melbourne | ANZ Bank
Best use of Search
- Hyper-Relevant Search Marketing | Alpha Digital | Petbarn
- Meat & Wine Co. site optimisation | Croud Australia | Meat & Wine Co.
- Kayo Sports: 0 to 100 | Kayo Sports | Kayo Sports
- Search Engine Marketing (SEM) | NOUS | Maven Dental Group
- Revving the search engine | OMD | Suncorp Group
- Local Search for Local Lenders | Resolution Digital | ANZ
Best use of Social Media Platforms
- Project XY | Edge | Nulon
- The Push-Up Challenge Social Media Strategy | Living Online | The Push-Up Challenge
- Four Pillars Gin – Turning Summer Orange | Switched On | Four Pillars Gin
- @TELL_US_WHERE | TBWA\Adelaide | SOUTH AUSTRALIAN TOURISM COMMISSION
- 5 DAYS IN A STATE OF WONDER | TBWA\Adelaide | SOUTH AUSTRALIAN TOURISM COMMISSION
Best use of Traditional Channels
- ALDI Australia Loyalty Pointless | BMF | ALDI Australia
- ALDI AUSTRALIA Santa Crashes Christmas | BMF | ALDI AUSTRALIA
- Who will you meet | MercerBell | American Express and Qantas Loyalty
- Australia’s Worst Serial Killer | News Corp Australia | The Heart Foundation Australia
- Telstra Prepaid – I’m Not Worried About Data | The Monkeys | Telstra
Best UX
- Hungry Jack’s Official Mobile App | Adrenalin | Hungry Jack’s
- VMware Cloud website | Apparent | VMware
- Keystart website | Equilibrium | Keystart
- Vivid Sydney Website 2019 | Nightjar | Destination NSW
- Jetstar Meals Solus Email | Oracle | Jetstar
Loyalty Program
- Bridgestone Benefits – Keeping Australians in Safe Hands | Customology | Bridgestone Australia
- Qantas Business Rewards – The Rewarding Business of Sheep’s Vodka | MercerBell | Qantas Loyalty – Qantas Airways LTD
- The greatest loyalty program no one knew they were a part of | Ogilvy | KFC
- Around the World with Woolworths Rewards | WooliesX | WooliesX
Young Marketer of the Year
- Albert Mai | Glam Corner Pty Ltd
- Belle Tayler | Nine
- Sachin Rajah | Rocket Digital Agency Pty Ltd
- Thomas Bevan | Rockend
- Tom Willis | LawPath
Young Creative of the Year
- Ellen Treharne | Multipiler Media
- Eric Franken | Leo Burnett Sydney
- James Dall | BRAINS
- Katie McDonald | Multipiler Media
- Sophia East | MercerBell
Young Strategist of the Year
- Jeremiah Mannings | Capgemini Invent Australia
- Matilda Rutter | Fuller Brand Communication
- Rachel Pool | WiTH Collective
- Rebecca Drummond | GroupM
- Simon Thuijs | The Brand Agency
