The AC&E and AMY Awards were handed out last night, October 24.

Ogilvy won six AC&E Awards:

Creative and Effectiveness Campaign of the Year, plus for KFC’s NRL campaign, Best Innovation, Best Campaign using New Technology, Best Loyalty Program and Best Stunt, Experience or Activation; for American Express – More Doors are Open to Your Card, Best Data- Driven Media Campaign

Adrenalin won four AC&E & six AMY Awards:

For its Hungry Jacks app, three AC&E Awards; Best use of Mobile Marketing, Best Digital Design or Craft and Best UX together plus three AMY Awards; Utility – Product, Customer Engagement – Product, Customer Acquisition – Product & Campaign

For Deakin University’s Mind Racer, three AMYs for Education – Campaign, Customer Engagement – Campaign and Trailblazing – Campaign plus one AC&E Award for Data & Insights.

The AC&E Awards were redesigned this year after a one-year hiatus that included a review of the criteria and the awards reduced with a focus on showing the effectiveness of data-centred, strategically driven creativity.

25 AC&E and 15 AMY trophies were awarded:

Pinnacle – Best Use of Data Awards

Boxing Day Pre Sale | BMW Dentsu | Latitude Financial

Pinnacle – Innovation Awards

The greatest loyalty program no one knew they were a part of | Ogilvy | KFC

Pinnacle – Courageous Client Awards

ALDI Australia Santa Crashes Christmas | BMF | ALDI Australia

Pinnacle – Creativity & Effectiveness Campaign of the Year Awards

The greatest loyalty program no one knew they were a part of | Ogilvy | KFC

30Below – Young Marketer of the Year

Belle Tayler | Nine

30Below – Young Creative of the Year

James Dall | BRAINS

30Below – Young Strategist of the Year

Simon Thujis | The Brand Agency

Best Data-driven Media Campaign

More Doors Are Open to Your Card | Ogilvy | American Express

Best Not-For-Profit Campaign

Give a $#*! About Your Bowel | BMW Dentsu | Bowel Cancer Australia

Best Stunt, Experience or Activation

How putting a bucket on heads achieved KFC’s best ever sales results | Ogilvy | KFC

Best Campaign on a Small Budget

Signet introduces ‘Canmaster Smash’ – Integrated Campaign | Signet

Best Campaign Using New Technology

Viewer Verdict: How the NRL video ref got people eating KFC | Ogilvy | KFC

Best Data Strategy

National Cloud Life-cycle Acquisition Campaign | Deakin University

Best Integrated Campaign

Nature Knows Best | The Brand Agency | Water Corporation

Best Use of Traditional Channels

Telstra Prepaid – I’m Not Worried About Data | The Monkeys | Telstra

Best Use of Social Media Platforms

5 Days in a State of Wonder | TBWA\Adelaide | South Australian Tourism Commission

Best Use of Search

Kayo Sports: 0 to 100 | Kayo Sports

Best Use of Mobile Marketing

Kayo Sports: 0 to 100 | Kayo Sports

Best Use of PR or Content

Signs of Love | TBWA\Melbourne | ANZ Bank

Best Loyalty Program

The greatest loyalty program no one knew they were a part of | Ogilvy | KFC

Best Retention Program

Paste Invaders | Guild Insurance

Best Acquisition Strategy

Telstra Prepaid – I’m Not Worried About Data | The Monkeys | Telstra

Best Digital Design or Craft

Hungry Jack’s Official Mobile App | Adrenalin | Hungry Jack’s

Best Use of Craft Within an Advertising Campaign

ALDI Australia Santa Crashes Christmas | BMF | ALDI Australia

The full list of 2019 AMY Award winners:

AMY Grand Prix Award

Life-Fi | Romeo Digital | Surf Live Saving Queensland

AMY Award for Collaboration

Lights On – Behind the Scenes of Vivid Sydney | Destination NSW + Nightjar

Social Good Awards – Product & Campaign

Pick My Project | Department of Premier and Cabinet Victoria

Healthy Living Awards – Product

Our Special Island | Australian Government Department of Foreign Affairs & Trade

Education Awards – Product

First Aid Action Hero | Conduct | St John’s Ambulance Victoria

Education Awards – Campaign

Mind Racer | Deakin University

Utility Awards – Product

Hungry Jack’s Official Mobile App | Adrenalin | Hungry Jack’s

Utility Awards – Campaign

Online Services for Agents | Australian Taxation Office

Customer Engagement Awards – Product

Hungry Jack’s Official Mobile App | Adrenalin | Hungry Jack’s

Customer Engagement Awards – Campaign

Mind Racer | Deakin University

Customer Retention – Product & Campaign

Warm Up, Tune Up | MLC

Customer Acquisition – Product & Campaign

Hungry Jack’s Official Mobile App | Adrenalin | Hungry Jack’s

Customer Efficiency Awards – Product & Campaign

12 Holidays of Christmas | Qantas Airways

Trailblazing Awards – Product

Life-Fi | Romeo Digital | Surf Live Saving Queensland

Trailblazing Awards – Campaign

Mind Racer | Deakin University | Deakin University

The AC&E Awards celebrates the brilliant work of individuals, agencies and brands, leveraging the combined power of strategy and creativity to deliver effectiveness and the AMY Awards reward and celebrate Australia’s digital brilliance.