“Our lives begin to end the day we become silent about things that matter.” This quote by Martin Luther King, Jr. should be the mantra for right now and ACT Responsible has noted it. It has inspired the ACT responsible team to showcase, no matter what, its annual collection in order to celebrate the great campaigns created by this year’s advertising community in support of good causes.

And so the exhibition Great ads for good may be found on greatadsforgood.org

“Over the past 19 years, we have premiered our annual collection at the Cannes Lions Festival. Despite the situation, we decided to maintain the date for two reasons – firstly, because more than ever the causes addressed in the collection need more visibility, secondly, it’s a way for us to pay tribute to the Cannes Lions team, who has been an active and loyal supporter for years,” stated Isa Kurata, co-founder of ACT Responsible.

With the pandemic as well as injustices and the degradation of our planet pressing on all of us, ACT responsible feels that there’s an urgent need for everyone – citizens, corporations, institutions, governments and associations – to unite and stand together in order to face today’s challenges and come out stronger.  This is the main theme of the 19th exhibition made of 62 campaigns created by 50 agencies from 26 countries for 55 advertisers.

By browsing through the digital platform, created in partnership with e-artsup School of Design, visitors navigate through five galleries highlighting four main topics: Environment, Solidarity, Human Rights and Education. There is also a special section on COVID-19, which gathers the campaigns created during these unprecedented times. Each gallery is introduced by several animated characters presented in a playful skit to illustrate the different sub-themes.

While browsing, people can vote for their favourite campaigns and take a stand by sharing them on social media. The idea behind this call for action is to increase the visibility of challenging issues and inspire change in everyone to do more, differently, better.

“Our voices matter and together we are stronger. Because this year is unusual and to increase the visibility of the campaigns, we decided to keep the virtual exhibition and the voting open until the end of September. The Tributes for Good will be announced online in recognition of the outstanding work done by agencies to support good causes,” explained Sophie Guérinet, co-founder and head of content at ACT Responsible.

ACT responsible wants to offer special thanks go to all the participating agencies, to the e-artsup team for its generous help designing the digital platform, to its members, partners and team of volunteers who made this edition possible, despite the timing and the lack of financial support.

If you wish, support ACT Responsible by making a contribution online.