Ad Stars has announced year’s Grand Prix, Gold, Silver and Bronze winners, which were chosen from 20,028 entries from 60 countries.
Executive judge, Levi Slavin, chief creative officer at Colenso BBDO, New Zealand, commented, “Overall, we did get a sense of the power of creativity through the work we judged this year. As a tool and weapon, applied properly, creativity can solve anything.”
Due to coronavirus travel restrictions, the Final Jury voted on winners remotely this year. Slavin stated, “The process was more difficult than people might realize, but nobody on the jury once said, ‘Let’s not do this.’ Everybody felt it was critically important to celebrate creativity and its power. Any metal awarded at Ad Stars this year is a career highlight – all winners should be very proud.”
Executive judge, Valerie Madon, chief creative officer, Asia at VMLY&R, commented, “It’s really exciting to see that some of the best works this year came from markets like the United Arab Emirates and Sri Lanka. We see more culturally relevant work getting recognition for being insightfully inspired: the impact is clear, even if the executions can be simple.”
11 Grand Prix trophies were awarded to 9 creative companies:
– 72andSunny Los Angeles, USA: ‘Swipe Night’ for Tinder (Brand Experience & Activation Grand Prix) and ‘Next 100’ for NFL (Film Grand Prix)
– Ogilvy Australia: ‘KFC Secret Menu’ for Yum! (Mobile Grand Prix and Social & Influencer Grand Prix)
– Dentsu Inc., Japan: ‘Pocky THE GIFT’ for Ezaki Glico Co., Ltd. (Design Grand Prix)
– Clemenger BBDO Wellington, New Zealand: ‘Belted Survivors’ for NZ Transport Agency (Diverse Insights Grand Prix)
– Alt.vfx, Australia: ‘Dinosaur Vs Unicorn’ for AA Insurance (Film Grand Prix)
https://youtu.be/_gta-S2tuns
– Walt Disney Company, United States: ‘Pixar Street View’ for Walt Disney World (Outdoor Grand Prix)
– Flock Creative Network, Indonesia: ‘Mad Cousin’ for McDonald’s / PT. Rekso Nasional Food (Print Grand Prix)
– Jung von matt, Germany: ‘For Seasons composed by climate data’ for NDR Elbphilhamornie Orchestra Hamburg, Germany (Radio & Audio Grand Prix)
– WPP Marketing Communications, Thailand: ‘Thai Stay Home Miles Exchange’ for Thai Airways International (Pivot Grand Prix)
Film & Video Stars
In Film, 72andSunny Los Angeles, United States won Grand Prix for ‘Next 100’ for NFL. Alt.vfx, Australia also won Grand Prix for ‘Dinosaur Vs Unicorn’ for AA Insurance.
https://youtu.be/lbkafMhmvMo
There were 10 Gold winners awarded across the Film category:
– 72andSunny Amsterdam, Netherlands: ‘Fanta – In The Name of Play’ for The Coca-Cola Company, won 3 Golds
– Wunderman Thompson, United Arab Emirates: ‘Dear Neighbor’ for Bose, won 2 Golds
– OTTO Australia: ‘Dolly’s Dream – Are your words doing damage?’ for Dolly’s Dream
– Dentsu Inc. Japan: ‘Designing Tokyo’ for Mori Building Co., Ltd.
– Rafineri, Turkey: ‘LOSEV: DEAR BROTHER’ for LOSEV
– Cheil Germany: ‘Stripped of Security’ for Samsung Electronics Germany
– DDB Sydney, Australia: ‘Up, Up and Toupee’ for Virgin Australia.
In the Video Stars category, two Golds were awarded to R/GA Shanghai, China for ‘Nike Dark Horse’, created for the Nike Run Club; and FCB India for ‘The Punishing Signal’, created for Mumbai Police.
Design & Print
In Design, the Grand Prix was awarded to Dentsu Inc., Japan for ‘Pocky THE GIFT’, created for Ezaki Glico Co., Ltd.
The judges awarded 7 Gold trophies in Design:
– FCB Chicago, USA: ‘The Gun Violence History Book’ for Illinois Council for Handgun Violence, won 2 Golds
– Dentsu Inc., Japan: ‘Pocky THE GIFT’, created for Ezaki Glico Co., Ltd.
– 360i, USA: ‘His Dark Materials – Personal Daemons’ for 360i
– Dentsu Inc., Japan: ‘ Everyone’s an Olympian’ for Japanese Olympic Committee and Consortium Members: Dentsu, Nomura, Dentsu Live
– 33 and Branding, China: ‘Hairstyle Figure’ for Beijing Shanmu Culture Co., Ltd
– Hakuhodo, Japan: ‘toio & toio Collection’ for Sony Interactive Entertainment.
In Print, the Grand Prix was awarded to Flock Creative Network, Indonesia for its ‘Mad Cousin’ campaign created for Indonesia McDonald’s / PT. Rekso Nasional Food.
The judges also awarded 4 Golds in Print:
– Flock Creative Network, Indonesia: ‘No Kid Can Resist’ for Indonesia McDonald’s / PT. Rekso Nasional Food, won 2 Golds
– Dentsu Creative X Inc., Japan: ‘Language Sanctuary – Ad Space for Protecting Endangered Language’ for Okinawa Times
– Clemenger BBDO Wellington, New Zealand: ‘Belted Survivors’ for NZ Transport Agency.
Pivot, Public Service Advertising, Diverse Insights, Outdoor, Place Brand, Radio & Audio
This year, AD STARS introduced the ‘Pivot’ category to celebrate campaigns that have amplified and repositioned brands in response to COVID-19. The Grand Prix Pivot winner is WPP Marketing Communications in Thailand for ‘Thai Stay Home Miles Exchange’, created for Thai Airways International.
In Public Service Advertising (PSA), there was one Grand Prix winner: Serviceplan Korea’s ‘Dot Translate – The First Braille Translator Based on AI’ for Dot Incorporation.
There were also 3 Gold trophies awarded:
– 72andSunny Amsterdam, Netherlands: ‘HackYourFuture – Behind the Source’ for HackYourFuture
– Impact BBDO, United Arab Emirates: ‘The New National Anthem Edition’ for An-Nahar
– jung von matt, Germany: ‘For Seasons composed by climate data’ for NDR Elbphilhamornie Orchestra Hamburg, Germany.
In Diverse Insights, Clemenger BBDO Wellington, New Zealand won Grand Prix for ‘Belted Survivors’ for NZ Transport Agency.
There were also 2 Gold trophies awarded in Diverse Insights:
– Clemenger BBDO Wellington, New Zealand: ‘The Unsaid’ for NZ Transport Agency
– ADK Creative One, Japan: Avatar Robot Café for Ory Laboratory.
In Outdoor, Walt Disney Company won the Grand Prix for ‘Pixar Street View’.
Clemenger BBDO Wellington, New Zealand also won Gold in Outdoor for ‘Belted Survivors’.
There are no Grand Prix or Gold winners in the Place Brand category this year.
In Radio & Audio, jung von matt, Germany won Grand Prix for ‘For Seasons composed by climate data’ for NDR Elbphilhamornie Orchestra Hamburg, Germany.
Integrated, Innovation, Mobile, Data Insights, Social & Influencer
There were no Grand Prix or Gold winners in the Integrated and Innovation categories this year.
In Mobile, Ogilvy Australia won Grand Prix for ‘KFC Secret Menu’ for Yum!
There were also four Gold winners in Mobile:
– Ogilvy Australia, Australia: ‘KFC Secret Menu’ for Yum!
– Bonsey Jaden, Malaysia: ‘Blink’ for Xiao En
– 72andSunny Los Angeles, USA: ‘Swipe Night’ for Tinder
– Cheil Germany: ‘Ta(l)king Down the Invisible Wall’ for Diskutier Mit Mir e.V.
Ad Stars introduced the Data Insights category in 2018. There are three Gold winners:
– Grey Malaysia: ‘WWF Your Plastic Diet’ for WWF Malaysia
– Clemenger BBDO Wellington, New Zealand: ‘The Unsaid’ for NZ Transport Agency
– jung von matt, Germany: ‘For Seasons composed by climate data’ for NDR Elbphilhamornie Orchestra Hamburg, Germany.
In Social & Influencer, Ogilvy Australia won Grand Prix for ‘KFC Secret Menu’ for Yum!
There are also 5 Golds in this category:
– Ogilvy Australia, Australia: ‘KFC Secret Menu’ for Yum!
– Clemenger BBDO Wellington, New Zealand: ‘The Unsaid’ for NZ Transport Agency
– Ogilvy Singapore: ‘Please Arrest Me’ for RIT Foundation Singapore
– WPP Marketing Communications, Thailand: ‘Lonely Rambutan’ for Malee Group
– Leo Burnett Taiwan: ‘Souvenirs From Travel’ for China Airlines Taiwan.
Brand Experience & Activation, Creative eCommerce, Direct, Media, PR
In Brand Experience & Activation, there are two Grand Prix winners: 72andSunny Los Angeles, USA’s ‘Swipe Night’ for Tinder and Impact BBDO, United Arab Emirates for ‘The New National Anthem Edition’ for An-Nahar.
There are also 5 Gold winners:
– 72andSunny Los Angeles, USA: ‘Swipe Night’ for Tinder
– DDB Group, New Zealand: ‘Lotto – LO5T’ for Lotto New Zealand
– McCann Worldgroup MENA, United Arab Emirates: ‘Astronomical Sales’ for Mastercard
– Walt Disney Company, USA: ‘Pixar Street View’ for Walt Disney World
– DDB Sydney, Australia: ‘The Burnt Christmas Tree’ for Red Cross Australia.
This year, Ad Stars introduced a new category, Creative eCommerce, to celebrate ideas that optimise the customer journey through creative eCommerce solutions. McCann Worldgroup MENA, United Arab Emirates, won Gold for ‘Astronomical Sales’ for Mastercard.
In Direct, there are 4 Golds awarded:
– McCann Worldgroup MENA, United Arab Emirates: ‘Astronomical Sales’ for Mastercard
– TBWA\Sri Lanka: ‘Aura Incense Barricade’ for D’LAS International Sri Lanka
– Wunderman Thompson (WPP Marketing Communications, Thailand): ‘Thai Stay Home Miles Exchange’ for Thai Airways International
– Impact BBDO, United Arab Emirates: ‘The New National Anthem Edition’ for An-Nahar.
In Media, there are 6 Gold winners:
– 72andSunny Los Angeles, USA: ‘Swipe Night’ for Tinder
– Impact BBDO, United Arab Emirates: ‘The New National Anthem Edition’ for An-Nahar
– DDB Sydney, Australia: ‘The Burnt Christmas Tree’ for Red Cross Australia
– DDB Group, New Zealand: ‘Lotto – LO5T’ for Lotto New Zealand
– TBWA\Sri Lanka: ‘Aura Incense Barricade’ for D’LAS International Sri Lanka
– Ogilvy Pakistan: ‘Digital Birth Registration’ for Telenor 4G.
In PR, there are 5 Gold winners:
– DDB Sydney, Australia: ‘The Burnt Christmas Tree’ for Red Cross Australia, won 2 Golds
– Impact BBDO, United Arab Emirates: ‘The New National Anthem Edition’ for An-Nahar
– Clemenger BBDO Wellington, New Zealand: ‘Belted Survivors’ for NZ Transport Agency
– FCB India: ‘The Punishing Signal’ for Mumbai Police.
The AD STARS 2020 Awards winners’ showcase will be released on October 22 via the official Ad Stars website.
