Ad Stars has put together a line-up of top creatives from Asia’s powerhouses for its 10th anniversary festival in Busan, South Korea, August 24-26.
The theme of ad stars 2017 is Creativity x Technology. The three-day program will explore how creative ideas are moving beyond technology to change the world, and kicks off with a keynote session presented by Young Jay Paik, global director of Google Korea.
Young Jay Paik
The program consists of six separate streams:
A special conference on August 24, the creativity and ad tech streams on August 25 and 26 – including the executive judges’ panel discussion on August 26 – workshops, creative school lectures and job fair events.
Just a few of the companies and networks represented this year include Google Korea, Yahoo Japan, UCLA, Facebook, Havas Korea, Grey Group Canada, BBH Singapore, BBDO Bangkok, Cheil Worldwide, David Miami and McCann London.
Morihiro Harano, creative director and founder of Mori Inc. Tokyo, is presenting a session titled, Do not make another shit for shit. “I would like to talk about the questions that we, as members of the creative industry, should be asking ourselves today to inspire better ideas,” he commented.
Morihiro Harano
Val Link, senior business development manager at SXSW in Austin, Texas, will discuss The future of work as seen at SXSW. “It’s my first time to visit South Korea, though I’ve always thought that Asian markets are the center of the world in terms of population and potential. With that in mind, I hope my perspective will help grow economic bridges in our increasingly global economy.”
Link will present data gathered from experienced recruiters that hire for tech, media and advertising companies. Attendees will learn how top recruiters think about the forces of automation and artificial intelligence in the workplace, so they can better equip themselves with the creative skills of tomorrow.
Matthew Willcox, founding partner of The Business of Choice, is presenting a session explaining how humans make decisions – and the implications for advertising and marketing professionals.
“I’m very much looking forward to attending AD STARS, where I’ll share some insights from behavioural science and neuroscience into how and why people make the choices they do. As a strategist with a passion for understanding how people make choices and how to influence those choices, I hope attendees to my talk will learn how to align products and brands with the way humans make decisions.”
Kazuhiro Shimura, creative director at Dentsu Inc. Japan will explore Creativity for Business Innovation. “I think an agency’s creativity can contribute to various aspects of the clients’ business, not just advertising. I want listeners to get the sense that the work of agencies is becoming more and more interesting.”
Takeshi Takada, founding partner and executive producer of Alt.vfx in Australia is also returning to Ad Stars as a speaker this year.
Takeshi Takada
“Ad Stars is an important event for us, and this year I’m excited to be able to share some of the insights and inspirations behind some of our award-winning, well-crafted and creative films. From 50-foot lava-spewing rock monsters and frightening, angry ogres to talking dogs and flying sports fans, we’ve worked with some of the world’s top creatives, collaborating together to realise the dreams of directors and visionaries from across the world. We’ll be sharing some of my experiences and stories in what should hopefully be an inspiring and fun session!”
Ad Stars will also run mentoring programs such as New Stars, for young advertising professionals, and Young Stars, for university students.
Gábor Spielmann, creative director and co-founder of Kabooom Advertising in Budapest, will present a lecture for this year’s New Stars.
Gábor Spielmann
“My speech will be about how I think they should look at the brief, manage the creative process, the timing, the execution. Also I will talk about the particular traps, which they should avoid,” says Spielmann.
View the full Ad Stars program here.
Buy tickets to Ad Stars here.
AD STARS 2017 PROGRAM
24th August – Day 1 (Special conference)
– Young Jay Paik, Global Director of Google Korea
– Jonathan Lee, Chief Corporate Officer, Yello Digital Marketing Group
– Murakami Shin, Chief Marketing Officer, Yahoo Japan
– Min Hwa Lee, Chairman, KCERN
– Val Link, Senior Business Development Manager, SXSW
– Kyoung Jun Lee, Ph.D., Professor at Kyung Hee University
– Dennis Hong, Professor at UCLA
25th August – Day 2 (Creativity conference)
– Kyo Seo, Facebook’s Head of Creative Shop in Korea
– Go Mizushima, LINE Corporation
– Sung Gi Choi, Chairman of JCI Yokohama
– Matthew Willcox, Founding Partner of The Business of Choice
– Jaehang Park, Chief Strategy Officer at Havas Korea
– Takeshi Takada, Founding Partner and Executive Producer at Alt.vfx, Brisbane
– Helen Pak, Chief Creative Officer at Grey Group Canada
– Aste Gutiérrez, Creative Director at BBH Singapore
– Yukio Nakayama, DENTSU INC., Creative Adviser
– Norman Tan, JWT Shanghai, North Asia Chief Creative Officer, China Chairman.
26th August – Day 3 (Creativity conference)
– Bharat Avalani, AFAA Forum
– Maya C. Watono, AdAsia2017
– Kazuhiro Shimura, Creative Director, Dentsu Inc.
– Juhi Kalia, Head of Creative Shop, India at Facebook
– Morihiro Harano, Creative Director at Mori Inc. in Japan
– Panel Discussion – a conversation with this year’s Executive Judges. Moderated by Sangsoo Chong; panelists include Suthisak Sucharittanonta, Wain Choi, Anselmo Ramos, Helen Pak, Adrian Botan.
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