The Stella Artois & Haagen-Dazs have taken their romance to a hilarious conclusion:
Here’s where it began:
An end of summer romance is building in Canada and it all began by chance. Agency, Courage, and Häagen-Dazs put up a billboard in Toronto’s west end with the line, “Let’s grab a pint.” It was thinking about a pint of ice cream, extending Häagen-Dazs’ ice cream pint campaign that began on St Patrick’s day when it invited Toronto to swap the traditional Guinness pint for an alcohol-free ice cream.
Stella Artois and agency, Draftline, read it differently, adding its own billboard right alongside the first, with the message, “Are you asking us out?”
A few days later, Courage and Häagen-Dazs replied to Stella’s reply, with a mobile truck ad that read, “Depends. You into spooning?”
…and Draftline replied for Stella Artois with its own truck billboard that reads, “Only if you’re into six-packs.”
