Kroger’s Christmas ad by adam&eveDDB New York is a story told many times before, but it’s the story of older loneliness at Christmas and that does need to be told. The commercial, The Case of the Disappearing Food, celebrates the joy of togetherness and connecting with loved ones over food through the grocery & pharmacy retailer’s signature animated characters (The Krojis). The campaign highlights the power of sharing food – and how that simple act can create a meaningful bond.
“At Kroger, we understand how food can transcend differences, cure loneliness and speak from our hearts in a way that words cannot,” stated Stuart Aitken, Kroger senior vice president and chief merchant & marketing officer. “What we love about this film is how it so acutely illustrates the power of food to bring people together and express kindness. We hope this message—share your food, share your heart—inspires families, friends and neighbours to pull up an extra seat at their table this holiday season and revel in the simple joy of being together.”
The story is set to the track, Lonely People, by America, that amplifies its nostalgia and message of hope.
“Kroger has always understood the power of food to bring people together. But this holiday season, we wanted to invite people to share more than just a meal,” stated Paulo Junger, executive creative director at adam&eveDDB. “When you gather around the table, you’re not just sharing a beef wellington or some butternut squash, you’re sharing love. It’s a message that’s especially relevant during the holidays. No one should feel alone during this special time. It’s a notion we made all the more touching thanks to the song ‘Lonely People’ by America. We hope it acts as a heartfelt reminder of togetherness and connection.”
The commercial will appear on Netflix, cable, streaming and internet now through January 1.
Kroger is also debuting a Hispanic market holiday ad, developed with adam&eveDDB sister agency, alma DDB. The Gift of Teaching celebrates the importance of passing down multi-generational traditions through the story of a grandmother who meticulously teaches her blind grandson every step of an important family tamale recipe.
In addition, fans can bring the magic of holiday movies to their own tables with a special Shop the Scene experience. Hulu customers in select Kroger geographies will be able to shop the food inspired by the iconic dinner scene from National Lampoon’s Christmas Vacation November 15 through December 29. After scanning an on-screen QR code, viewers are brought to a page on the Kroger website that highlights recipes inspired by the scene that can be added to their cart for pickup or delivery at their local Kroger.
