If you’ve got hair, care is such a strong message for guys from VO5, most of whom dread the idea of losing it. And adam&eveDDB has turned that message into a film full of irresistible power with its subtle humour. A balding guy, who is so very precious about the few hair’s left on his head, is the brand’s spokesperson. He begins his conversation with, “Every follicle’s a blessing . . . and that’s why I take care of mine” and continues to micromanage the barber trying to trim and style the ten or so hairs remaining on the top of his head.

The 30-second spot launched adam&eveDDB’s campaign for VO5 on May 8. It will also run on video-on-demand, social channels, digital out-of-home and in cutdowns on TV. 

Chris Barron at Unilever, stated, “Using a balding bloke to promote a hair product might feel counterintuitive, but adam&eveDDB discovered that the only thing men fear more than a dodgy hairstyle is losing it altogether. This campaign exists to encourage men up and down the country to make the most of what they’ve got (even if it’s less than they’d like) by celebrating every follicle and giving every lid some love with VO5.”

Laura Rogers, global creative director at adam&eveDDB, added “Incredible hair isn’t about how much or how little you have. It’s about treating what you’ve got with love and care. We hope this film makes all men feel like great hair is within reach, with the help of a sympathetic barber and a dollop of VO5.”

Credits:

Client: Unilever (V05)
VP Beauty And Personal Care, UKI, Unilever: Chris Barron
General Manager For RBU, Unilever: Jaimie Patrick-Abbot
Global Marketing Director, TIGI & Unilever: Kate Buttery 
Senior Brand Manager TIGI & Unilever: Bartholomew Krysiak
Senior Brand Manager, Unilever:  Josh Plimmer

Agency: adam&eveDDB
Chief Creative Officer: Richard Brim
Executive Creative Director: Laura Rogers
Creatives: John Trainor-Tobin & Clarissa Dale
Agency Producer: Rose Reynolds
Planners: Will Grundy & Sara Keegan
Project Manager: Bianca Dubois
Joint CEOs: Tammy Einav & Mat Goff
Managing Partner: Tom White
Business Director: Oliver Jones 
Account Director: Ashley Lewis
Account Manager: Hannah Oxley
Business Affairs: Jamie Hirst

Design: Chris Holiday @ King Henry
Retouching: Gemma Lawton & Dan Jackson

Production Company: Smuggler
Director: Benji Weinstein
Executive Producer: Sara Wallace
Producer: Barty Dearden
DOP: Simon Richards

Editing Company: Aaron Dark @ Saints Editorial
Post Production: The Mill
Post Producer: Dan Crozier
Post Production Assistant: Jasmine Lewis-Humphrey
2D Artist: Dan Adams & John Thornton
Colourist: James Bamford

Music Supervisor: Andy Stafford
Soundtrack Quirky by Asche & Spencer
Audio Post-Production: GCRS
Sound Engineer: Munzie Thind
Audio Post Producer: Molly Butcher

Media Agency: Mindshare