Drivers care about their vehicles. Their livelihood depends on them. Volkswagen wants to help UK charity, Balls to Cancer, make drivers care about their balls. Drivers lives depend on them.

So Volkswagen’s agency adam&eveDDB has created a Volkswagen Commercial Vehicle service ad with a fun ending to coincide with Male Cancer Awareness month this November.

Sarah Cox, head of marketing at Volkswagen Commercial Vehicles, commented, “Our customers’ vans are critical to their livelihoods, both professionally and personally. If there was something wrong with their van it could result in loss of work. It’s no wonder then that our customers are quick to get their van checked even at the smallest sign of an issue.

“But they don’t always apply that same urgency if they find a lump on their testicles. By partnering with Balls to Cancer we’d like men everywhere to take their own health as seriously as they take their vans. A problem with your van could result in the loss of work; testicular cancer could result in the loss of life. You get your van checked, so why not yourself.”

Sam LeCoeur, managing partners at at adam&eveDDB, noted, “Volkswagen Commercial Vehicles has reach and credibility with an audience of men who aren’t always the easiest group to get through to so it made perfect sense for them to team up with Balls to Cancer for this campaign. We hope that by using humour and relatable characters in this ad we can nudge more men into treating their own bodies at least as well as they care for their vans.”

Mark Bates, Balls To Cancer co-founder, added, “We’re delighted to receive the support of Volkswagen Commercial Vehicles during Male Health Awareness month. Traditionally men find it hard to talk about things like this but we’re proud to speak out and spread this life-saving message.”

The campaign runs on ITV Player, 4OD, Sky AdSmart as well as on YouTube and social channels. It will also be rolled out across all of Volkswagen’s Van Centres, with staff being encouraged to get involved in fundraising.

Credits

Agency: adam&eveDDB

Chief Creative Officer: Rick Brim

Creative Directors: Matt Woolner & Steve Wioland

Creatives: Will Blackburn & Lily Scarlett

Agency producer: Hannah Needham

Managing Partner: Sam LeCoeur

Business Director: Matthew Harris

Account Manager: Charlotte Ellison

Planners: Matt Walters & John Blight

Media company: PHD

Production company: Outsider

Director: Jim Gilchrist

Producer: Tex Travi

DOP: Luke Scott

Editing: Ben Campbell @ Cut & Run

Post Production: Nineteentwenty

VFX Supervisor: Chrys Aldred

Post Producer:  Amie Kingsnorth & David Keegan

Colourist: Duncan Russell @ Freefolk

Audio Post Production: Munzie Thind  @ Grand Central Recording Studios

Client: Volkswagen Commercial Vehicles

Head of Marketing: Sarah Cox