Volkswagen owners ruin the tense and climactic moments in sixteen movies in adam&eveDDB’s campaign of VW idents. The campaign marks the renewal of the brand’s ITV Movie sponsorship for a further two-year period.

Each is characteristically VW-funny. All promote awareness of Volkswagen’s Pure Electric and Plug-In Hybrid range.  

The Electrifying Movies idents are inspired by some of Hollywood’s most iconic moments – all of which have relied on electricity. Volkswagen owners literally pull the plug on the action, so they can charge their cars.

Ant Nelson, executive creative director at adam&eveDDB, stated, “This campaign follows in the footsteps of many other Volkswagen movie sponsorship campaigns. However, unlike its predecessors this is for its electric and eHybrid range of vehicles. Each execution depicts a classic movie moment which is interrupted with some classic Volkswagen humour. The campaign is the result of a great client, trusting its agency with a great director, or in this case two directors – Aircastle, to deliver some great little idents.”

Sarah Cox, head of marketing at Volkswagen UK, added, “Volkswagen has a long-standing relationship with film so it’s been great to extend that further with our latest work as part of our partnership with ITV.”

The campaign began on Saturday May 21 and will run until December 2023. It follows on from the 2019, Movie Star Confidence, ident series created by adam&eveDDB, also for Volkswagen’s ITV Movies sponsorship.