adam&eveDDB has been given the Christmas present every agency wishes for. It has won the global account for an internationally famous brand.
The agency won the global account for Puma in a competitive pitch and will help the brand to expand out of sport’s traditional, and narrow, focus on winning through sweat, grit and struggle, to tell a unique brand story that is more human.
The win follows the recent appointment of Julie Legrand as senior director of global brand strategy and communications from H&M where she was global brand director. She commented, “Part of my mission when joining the PUMA team early this year, was to oversee and further elevate the Puma brand in the minds of consumers. I am delighted to be working with adam&eveDDB to delve into our DNA and to develop a brand campaign for 2025 that brings to life our new global brand strategy. With their emotionally charged creativity we can build deeper, more meaningful connections with our consumer.”
Richard Teyssier, Puma vice president brand & marketing, added, “PUMA is the home to some the best athletes, teams and ambassadors in the world and we have a clear ambition to position PUMA as a leading sport performance brand. We aim to be at the forefront of innovation and trends, not only on our products but especially when it comes to the brand and marketing. With adam&eveDDB, we found a partner capable of helping us build an emotional connection with our consumers, while unifying the PUMA brand under a single global strategy across our extensive sports portfolio.”
“Communicating all that PUMA has to offer is a gift. Our teams in London and Berlin are immersed in all the feelings that get people moving; we can’t wait to tell the brand’s unique story which has been so brilliantly distilled by Julie and the team,” stated Miranda Hipwell, CEO at adam&eveDDB.
adam&eveDDB’s first global brand campaign for PUMA will launch in early next year. The account will be led by teams from adam&eveDDB’s London and Berlin offices.
