Adfest is fired up for 2020 and its identity, designed by Impact BBDO and BBDO Pakistan makes that quite clear. The new identity development was led by Ahmed Mustafa, associate creative director at BBDO Pakistan, and Ali Rez, regional executive creative director for Impact BBDO Middle East and Pakistan.

As Jury President of Design Lotus and Print Craft Lotus at AdFest 2019, Rez and his team at BBDO were invited to design the identity for AdFest 2020, inspired by the theme, Fired Up!

Ali Rez

“Designing a theme identity for an award show is always an opportunity to have a lot of fun. And that’s how we approached this project: it was a dream brief,” explained Mustafa.

Ahmed Mustafa

“We define Fired Up as any occasion which fuels inspiration and motivation. It can be at the moment of receiving a really good brief, or when you’re stuck on a concept for a while but suddenly see the light flash in your head, or when the client says it’s all approved and you can’t wait to make it happen. All of this to a creative means they can set everything on fire – in a brilliant way, of course,” Mustafa added.

BBDO’s identity for Adfest combes two universally recognised elements to form one powerful unit, the pencil matchstick.

“The icon symbolises the spark of Eureka! and the moment you find your drive and can’t stop writing or drawing or producing great work,” Mustafa noted.

Jimmy Lam, President of Adfest, commented, “Since Ali Rez joined the jury at Adfest 2019, Impact BBDO and BBDO Pakistan have had another spectacular year, winning awards all over the globe. We are honoured to have them collaborate on our identity for Adfest 2020.”

The launch of the 2020 identity is also a reminder that deadline for the Adfest 2020 Lotus Awards is fast approaching. The deadline for categories that will be pre-judged remotely is Friday December 13 2019. These categories are: Audio Lotus, eCommerce Lotus, Effective Lotus, Film Lotus (Internet Film & Other Film only), INNOVA Lotus, Digital Craft Lotus, Digital Lotus, and  Mobile Lotus (including Lotus Roots in these Lotus Categories). The deadline for all other categories is Friday December 20 2019.

Enter the AdFest 2020 Awards here.