Once upon a time, advertising media options were very standard. Now they’re not. But no one has yet come up with a media idea as wild or as clever as this one by Brazil ad agency, Africa. Africa’s launch ad for Heinz’s caramelized onion & bacon ketchup is published in the medium that bacon lovers love the most – bacon.

The ad’s copy, Heinz Bacon’s arrived, was marked with an exclusive iron bar at high temperature and was entirely edible. The ad also took advantage of International Bacon Day, celebrated earlier this month, and was distributed in food trucks as well as being included in the burgers sold by partner burger shops.

Credits

Agency: Africa

Chief Creative Officer: Sergio Gordilho

Executive Creative Director: Otavio Schiavon

Creative Directors: Alvin Shiguefuzi, Marilu Rodrigues & Paulo Medeiros (Feijao)

Copywriter: Diego Ferrite

Art Director: Caio Gandolfi

Client Service: Marcio Santoro, Paula Coelho, Mariana Ferreira & Gabriel Naccarato

Media: Luiz Fernando Vieira, Francisco Custodio, William Aveiro, Tatiana Akemi & Bianca Navega

Planning: Rodrigo Maroni, Aldo Pini, Fernanda Valeria, Daniela Ferrari & Marilia Ramos

Special Projects: Monique Lima, Juliana Leite & Isabela Levy

Client: Heinz

Client Team: Isabella Rizzo, Thiago Rapp & Mariana Brandi