Africa: Heinz makes #stayhome a lot more fun for Brazilians

Brazilian agency, Africa, and Heinz Brazil have been doing their utmost to support Brazilians during lockdown. Their efforts have been charitable. Heinz donated the six ingredients in its ketchup to help non-profit, Gastromotiva, feed the poor…

…and their efforts have been fun, keeping Brazilians entertained and encouraging them to stay home. This one, #MakingArtWithHeinz, is a beauty. Through Instagram, Heinz took a ride on a behaviour people were already using on the platform – filling out blank silhouettes and sharing them. Heinz posted its own burger template: a hamburger silhouette in which people could create and draw their own dream burger. When completed, people posted it on their own profile while tagging Heinz Brazil and inviting friends to do the same. It resulted in really surprising creations.

Then, the most creative and imaginative designs were picked by chefs from the best burgers places in town that are partnered with Heinz, who then turned them into real burgers. The creators of these burgers received their creations at home, with a side of the world’s No. 1 ketchup.