IKEA has a clear vision, to create a better everyday life for the many. And agency, Åkestam Holst NoA, has a quirky vision to spread IKEA’s goal.
The agency brought that and a sense of engaging fun to its global campaign to introduce IKEA’s energy-efficient solutions, such as solar panels and heat pumps.
The campaign shows off some unexpected energy thieves — not the obvious ones (like an old energy-consuming heating system) – the things and situations that drain your personal energy and can’t be controlled. (At least with IKEA, home doesn’t have to be an energy thief.
The global campaign’s three films were directed by Danish filmmaker, Torben Kjelstrup, and launched first in the brand’s home, Sweden.
Credits:
Agency: IKEA Sweden
Marketing Communication Leader: Mia Granath
Sales Operation Leader Energy Services: Marianne Amilon
Creative Agency: Åkestam Holst NoA
Copywriter: Rickard Beskow
Art Director: Michal Sitkiewicz
Agency Producer: Leila Widgren
