John Lewis got there first on 2021 with its ET Christmas heart-tugger, but AlmapBBDO and Brazilian insurer, Bradesco Seguros Group, have given the storyline an inspiring message with their unexpected twist. In The Quest, the ET wanders from planet to planet until landing on Earth, where it meets a little girl. Their friendship steadily grows, and they start doing everything together – playing in the backyard, telling stories, and even trimming the Christmas tree. The times comes for the ET to leave – but he doesn’t. Because it was on our planet that it found true friendship, and someone it could count on to be there. That’s a powerful message for an insurance brand to own.
The song, Somewhere over the Rainbow, sets the tone for the story, with the end narrated by Brazilian actress, Zezé Motta.
“Our main strategy with The Quest was to bring out feelings of togetherness and friendship, conveying to our consumers that the Bradesco Seguros Group will always be by their side,” explained Alexandre Nogueira, marketing director Bradesco Seguros Group. “During the holidays, we’d like the film to inspire everyone and be shared among friends and family, showing that life’s better when you’re not alone.”
“If we could explore every galaxy and visit the farthest planets, I’m sure we wouldn’t find any form of life as beautiful as what we have here on Earth. That’s the message we want to send this New Year, with this short film for Bradesco Seguros,” added Daniel Chagas Martins, creative director at AlmapBBDO.
The campaign, produced by Don’t Touch My Soda and directed by Felipe Mansur, will run throughout the holidays on basic cable, digital, and OOH.
Credits
Client: Bradesco Seguros
Client Team: Alexandre Nogueira, Ana Claudia Frighetto Gonzalez, Carla Zavarize, Adriana de Alcântara Pacheco
Creative Agency: AlmapBBDO
President & CEO: Filipe Bartholomeu
CCOs: Luiz Sanches and Pernil
Creative Directors: Daniel Chagas Martins, Daniell Rezende & Daniel Oksenberg
Production: Diego Villas Bôas, Charles Nobili, Amanda Arcaro, and Marlette Cella.
Client Services: Maysa Oliveira, Daniela Teixeira, Fabíola Loureiro, Yohanna Maia, Camila Reis, Gabriela Leal, Karina Cabral, Marina Nascimento, Kauan Mattos, and Gabriella Faria
Community Manager: Nayara Carvalho
CSO: João Gabriel Fernandes
Planning: Rafael de Andrade, Bruna Trevizan Pinge, Lucieide Oliveira, and Lucas Carvalho
Vice President Marketing: Rafaela Alves
Production: Don’t Touch my Soda
Director: Felipe Mansur
Executive Producers: Maira Massullo & Michelle Lutfy
Line Producers: Gabriela Andrade “Garça” and Nicoli Azevedo
DoP: Diego Robaldo
Art Directors: Taísa Malouf and Lauren Ferreira
Production Director: Nani Matias
Editing: Rodolpho Ponzio @ AMC
Colour Grading: Osmar Junior
Final Edit: Fábio Abreu
VFX: NASH
VFX Supervisor: Cirilo Bonazzi
Producers: Virgini Fares & Flavia Gannam
Musical Direction: Musickeria
Clearance: SUBA MSK
Music Production: Juliano Cortuah
Arrangers: Juliano Cortuah & Duda Follmann
