Amplify teams up with D&AD Shift again

Amplify has teamed up with D&AD for the third year to be part of D&AD Shift, its industry-led, free night school for self-taught creatives entering the advertising, design and creative industries from outside traditional education pathways.

The partnership began with a D&AD Shift Sydney evening to educate incoming creatives on the foundations and magic of brand experience and experiential marketing in the hope to expand the experiential creative pool in Australia. 

Shift now operates in six international cities around the world – London, Sydney, New York, Berlin, Hamburg and São Paulo. the Shift programme is on a mission to #ShiftCreativity by helping creatives entering the industry from outside traditional pathways to shift their creative talent into career-making skills.

#ShiftCreativity’s approach aims to shake up old industry paradigms to benefit self-taught creative talent, creating a fresh system to both access and flourish in the commercial creative industry.

Paul Drake, foundation director at D&AD, commented, “D&AD Shift’s mission is to challenge the assumption that the best creative talent can only be found within certain universities, communities and those who have privileged networks. Creativity thrives from diverse minds and perspectives, and the only way this can be harnessed is by agencies and brands looking beyond the traditional access routes to get in. With the continued support of our partners such as Amplify, the Shift Sydney program is connecting a growing wave of self-made creative talent to the industry.”

Amplify executive creative director, Tim Baggott, added, “I’ve been involved with D&AD Shift since 2016, in both London and Sydney. As someone who took an unconventional path into a commercial creative role myself, I truly see the value in Shift as a means for creative people to foster connections and fast track their knowledge and experience of the advertising industry. Amplify is delighted to continue to support this fantastic initiative by introducing the cohort to the brand experience space.” 

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